Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Speaking
  • Hangry

    Hangry is an emotional state of being hungry and feeling angry. If I don’t eat, I get hangry. The longer I go, the hangrier I get. When I travelled with my friends, they would crack jokes as they reminded me to pack a snack bar.  I used to get really upset with myself for feeling…

    Herbert Lui

    February 24, 2025
    Life, Turning Stories
  • Find an idea that’s easy to pick up and put down

    One thing that made writing really frustrating for me early on was trying to complete a draft of an idea that I clearly didn’t have enough time to express. For example, there are many days when I have 15 minutes—maybe five!—to write. If I was still “stuck” in the middle of a draft that I’d…

    Herbert Lui

    February 23, 2025
    A Matter of Time, Creativity, Creator Confidential, Turning Stories
  • This is the perfect time

    Image by Austin Chan If you’re reading this, you’re thinking, “I’m too late,” or “Other people are so much better at this than me,” or, “Why bother?”  You’re probably feeling defeated, depressed, and a special kind of self-loathing that comes with awareness. You know that you shouldn’t feel this way. It’s not constructive. But you…

    Herbert Lui

    February 22, 2025
    Creativity, Expectations, Life, Turning Stories
  • Why applying to 100+ jobs doesn’t work

    When I was entering the job market in early 2023, I caught up with my friend Fadeke. She had just started a really good job at DigitalOcean. She shared her process with me, and let me know that she did fewer than 20 job applications. This quantity was a really helpful anchor for when I…

    Herbert Lui

    February 21, 2025
    Creator Confidential, Figma
  • Creative energy: Generative mode vs. explosive mode

    When I told a good friend of mine I wrote a blog every day while I worked a full-time job, they responded, “I don’t know how you find the energy.” I actually generate energy from writing the blog every day, I tried to explain. If I didn’t write the blog every day, I would have…

    Herbert Lui

    February 20, 2025
    Creativity, Creator Confidential
  • Opportunistic vs. strategic

    If you’re doing things right, people will knock on your door with business opportunities. Every so often, one of these opportunities will catch your attention. While you already have a strategy—a path you’d outlined to get where you wanted to go, and a list of things you decided not to do—you’re figuring out how to…

    Herbert Lui

    February 19, 2025
    Creator Confidential
  • Reconsider your definitions

    One of my clients was a co-founder of a company that had raised $60 million in funding before they signed on my editorial studio to work with them. We met to discuss the project, and it went well—they liked the strategy and were ready to kick off.  Towards the end of the meeting, he wanted…

    Herbert Lui

    February 18, 2025
    Creativity, Expectations
  • To minimize overthinking, set and adhere to a time constraint

    Doechii made her mixtape, Alligator Bites Never Heal, in a month. She says, “If I sit with art for too long, I start to overthink. Then you start over editing. Suddenly you can find yourself with a completely different picture. That’s why I set a hard time limit. I told myself: ‘Whatever I get done…

    Herbert Lui

    February 17, 2025
    A Matter of Time, Creativity, Creator Confidential
  • Leaders trust people, not AI, to be accountable

    You trust a person to deliver on a promise because they’re incentivized to. If somebody doesn’t do their job, they risk losing their income. If they lose their income, they will feel pain. The incentive creates accountability. AI doesn’t feel this pain (yet?). While they’re capable of doing many things, one of its few shortcomings…

    Herbert Lui

    February 16, 2025
    Creativity, Creator Confidential
  • Free lunches

    Early in my life, I learned the motto, “There’s no such thing as a free lunch.” The implied lesson is to be careful around somebody offering you something for free—because there’s usually a hidden cost. They must have something to gain from it, and that’s why they’re giving it to you for free. While that…

    Herbert Lui

    February 15, 2025
    Creator Confidential, Expectations, Promotion
←Previous Page
1 … 40 41 42 43 44 … 164
Next Page→