There Is No Right Way to Do This

You’ve decided to make a big change.

You can make this second act the one that changes your life. Whether you’ve just signed up for a coding bootcamp, changed your field of work, committed to a new creative pursuit, doubled down on accelerating your work experiences, or graduated school and are confused about what to do — this digital book will provide tactics, models, and stories to support you in working with the chaos that is creativity.

This book started with an article, which has been read by nearly 200,000 people. Here’s what some of them had to say about it:

“This is a must read.”
Ryan Hoover — Product Hunt founder, investor, author

“Quantity is better than Quality. Great article.”
Sean Plott (Day[9]) — esports commentator, player, event host, and game designer

“Goes against my usual instinct to focus on quality, but makes great points.”
Rand Fishkin, Moz and SparkToro founder, author

About the ebook:

Many successful people will tell you, the most important thing in success is to take action, and to keep doing the work. What you really need to know is something that most successful people won’t tell you:

There are ways to make this journey a lot smoother.

There Is No Right Way to Do This is a set of practical frameworks, strategies, and models that support you with your goals (like communication, new careers, and learning new skills).

Each section of the book is dedicated to supporting you in taking action, to work with your brain’s psychology, and to deal with the challenges that come up.

Click here to read a free chapter.

Featuring original interviews with…

Dacoury Natche (DJ Dahi): produced Childish Gambino’s 3.15.20, and songs for Kendrick Lamar, Dr. Dre, and Lily Allen

Lindsay Jean Thomson: co-founder of Women Catalysts, co-founder of the 100 Day Project, writer

Michael Saviello (Big Mike): visual artist, manager at Astor Place Hairstylists

Inside you’ll discover:

  • How to improve your creative skills in just 20 seconds
  • The two keys to get your brain in the zone when you’re exhausted
  • Insights from software developers and artists who make and release things every day
  • The psychology of making music that gets listened to by millions
  • The three rules to get through creative blocks, confusion, and discouragement
  • The truth about the creative process and what it really takes to release a great piece of work
  • And so much more…

About the author

Hi! My name is Herbert Lui, and I’ve written about psychology and creativity for outlets like Fast Company, The Globe and Mail, and Quartz. I also used to be a staff writer for Lifehacker. My writing has reached millions of readers around the world.

In 2014, I started an editorial studio called Wonder Shuttle. Through the years, my team and I have worked with technology companies like Shopify, Twilio, and Wattpad, as well as organizations like the City of Toronto, to tell their stories through publications. We’ve coached dozens of individuals from C-suite leaders to individual engineers, on creativity and the craft of writing.

I wrote this book to serve as an actionable, psychological, emotional resource for you to achieve your creative goals. For more about me, check out this page.

What people have said about my work:

“Herbert is an extremely driven and talented individual with the rare ability to turn complicated subject matter into an easy to follow story. He is instrumental in helping developing and evolving our voice. His work challenges you to think critically as a reader and allows you to apply your own context to the information being presented. This is extremely rare in today’s noisy content space, and something I find incredibly valuable.” — Tommy Walker, former global editor-in-chief, QuickBooks

“That was the best interview I ever did.” A$AP Ferg, recording artist, entrepreneur