Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • If you’re embarrassed by your early work, that means you did it right

    Anybody who does anything worth doing knows how difficult it is to get through the early work.  While you have great taste, your skills aren’t at the level you need to match it yet—so you make work that falls short of your vision. It feels mildly embarrassing at the time, but as the years go…

    Herbert Lui

    February 14, 2025
    A Matter of Time, Creativity, Creator Confidential
  • You won’t think your way out of overthinking

    Overthinking—making and updating plans, gathering information, talking to people—is only useful for protecting you from the pain of reality and the hard work it takes to learn.  It is not useful if you actually want to achieve your goal. What is useful is doing. Because you’ve already thought so much about it, you probably aren’t…

    Herbert Lui

    February 13, 2025
    Creativity, Creator Confidential
  • Who you are vs. how you appear

    I recently came across The Luddite Club co-founder Logan Lane’s speech at MoMA R&D Salon 48 entitled, “No More Likes” (via Alex Vadukul). Her closing message really resonated with me: There’s a certain vulnerability unique to younger generations, having grown up digital natives. For the youth of today, the developmental experience has been polluted. It’s…

    Herbert Lui

    February 12, 2025
    Creativity, Creator Confidential, Life
  • When you make a new option, you make the world better

    Drake is, by far, the best-selling artist in hip-hop and rap in the past decade. But there’s plenty of space for everyone else. The world is better with other people’s art—Kendrick Lamar, Childish Gambino, Tyler, the Creator.  The best part is all of those artists lean into being themselves. They don’t try to pretend to…

    Herbert Lui

    February 11, 2025
    Creativity, Creator Confidential, Promotion
  • Practice being bored

    When was the last time you were the only person in the room not using your phone? You’re not as busy as you think. If you feel busy, it’s because you’re running away from feeling bored. While boredom feels really bad at first, it comes with a lot of benefits. For starters, it frees your…

    Herbert Lui

    February 10, 2025
    Creativity, Turning Stories
  • Three quotes on routine living

    Living a heavily structured life, always by the rules, also drains it of vitality. “Consistency is contrary to nature, contrary to life. The only completely consistent people are the dead,” Aldous Huxley writes.  That’s part of the drawbacks of relying too heavily on habits; the action becomes practically mechanical. “The beauty of an action comes…

    Herbert Lui

    February 9, 2025
    Creativity, Life
  • Skateboarding as an infinite game

    For over 2,000 years, people survived without skateboarding. That changed sometime in the late 1940s—perhaps the early 1950s—when a group of surfers decided to attach wheels onto their wooden boards.  Since then, skateboarding has become a way of life. People risk life and limb to practice this art. And the art form survives by enticing…

    Herbert Lui

    February 8, 2025
    Creativity, Creator Confidential, Promotion
  • Document the moment

    A few days ago, I tried explaining why blogging was great precisely because it reached a smaller audience than social media.  The smallest audience is one—and that’s you.  Skateboarders bring a video camera to document the moment. They’ve done this since way before social media, so it wasn’t just about going viral. It was an…

    Herbert Lui

    February 7, 2025
    Creativity, Creator Confidential, Promotion
  • Golden Generation

    Growing up, I didn’t know many people who did creative work. While I was very enthusiastic about writing and art, the possibility that a person was paid to make that work happen didn’t even cross my mind—let alone the fact that a person like me could do it. But even if I knew, how would…

    Herbert Lui

    February 6, 2025
    Creativity, Creator Confidential, Expectations
  • You vs. the parasite

    I did bookkeeping for my first year of business. One year was enough for me. It was boring and very spreadsheet–heavy, and I knew I never wanted to do it again. So I did what I thought savvy entrepreneurs called “delegating.” I hired a bookkeeping and accounting firm to do it for me, and I…

    Herbert Lui

    February 5, 2025
    Creator Confidential, Life, Turning Stories
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