Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Creative Doing
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  • Craft, not fame, makes your story worth telling

    I’ve bought and flipped through a couple of memoirs lately from popular recording artists. Tens of millions of people stream their music on Spotify every month. It’s not surprising that traditional publishers would offer them book deals.  What’s surprising, at least to me, is how boring they are.  One artist seemed to put little effort…

    Herbert Lui

    October 8, 2025
    Creativity, Creator Confidential, Turning Stories
  • Me and you

    A comedian loves his audience. He wants to make them laugh. For this reason, he is also afraid of them. If they’re displeased by, or worse—indifferent to—his routine, he may second guess himself. He might not just change his approach; he might take fewer risks. He knows that when that happens, he’s doomed. I remember…

    Herbert Lui

    October 7, 2025
    Creativity, Creator Confidential, Promotion
  • Three moments from writing this week

    I write every day because it’s really fun. (That’s my competitive advantage!) Here are three moments that stuck out to me this week: While I was writing this post, there was a moment when I felt as if my brain was struck by a bolt of lightning, “There was something I read about this! It’s…

    Herbert Lui

    October 6, 2025
    Creativity, Creator Confidential, Turning Stories
  • Stop chasing positive outcomes, allow them to find you with an indirect approach

    If you want to fall asleep, the worst way to do it is to try to force yourself to sleep. Instead, conventional advice is to count sheep. I like to imagine a mashup of my favorite TV shows. The idea is to think about something else, and sleep naturally follows. You don’t pursue sleep directly,…

    Herbert Lui

    October 5, 2025
    Creativity, Expectations, Turning Stories
  • Pineapples, pizza, and possibility

    Do you like pineapples on your pizza? The style is known as a Hawaiian pizza, and it’s a polarizing topic. For example, the former president of Iceland joked that he’d ban pineapples on pizza if he could.  When I lived in New York City, I searched far and wide before finding a half decent restaurant…

    Herbert Lui

    October 4, 2025
    Around the World, Creativity, Creator Confidential
  • Collect underpants → ??? → Profit: A guide to filling in the question marks in your plans

    There’s a TV trope called the Missing Steps Plan (it’s also an internet meme). Here’s an example from a South Park episode, which involves gnomes stealing underpants: We are all missing steps in our wishes and dreams. The question is to what degree. For example, someone who hasn’t cooked and wants to cook might have…

    Herbert Lui

    October 3, 2025
    Creativity, Creator Confidential, Expectations
  • Do things that make you feel proud of yourself

    You probably won’t feel proud of binge watching a TV show. You’ll almost certainly feel proud when you do one of these things: Make progress towards your goals. The greater the reluctance you feel before, the more pride you’ll feel after. Write or speak something from the heart. Put it out there. Take a small…

    Herbert Lui

    October 2, 2025
    Creativity, Expectations
  • Three useful pieces of advice for public speaking

    In a vaulted episode of New Material, I received public speaking advice from Hamza (and, in exchange, advised him on publicity). While I was very focused on speaking as a business opportunity, Hamza’s most powerful advice for me was to practice speaking as its own craft, exactly like I treated writing. With that intention, I’ve…

    Herbert Lui

    October 1, 2025
    Creativity, Creator Confidential
  • Music is a buoy in the seas of time and space

    What new music do you listen to when you travel? Because if it goes well together, there’s a good chance that your brain will naturally associate it with the place. You can tap into this by being open to what’s around you, as well. In one of our first weeks living in New York City,…

    Herbert Lui

    September 30, 2025
    A Matter of Time, Around the World, Creativity
  • Don’t just support it, enjoy it

    Good friends, communities, and families do more than just support each other. They enjoy being around each other and getting to know each other more.  Everyone knows they don’t have to be there. That’s what makes it more special. When someone is “bringing the energy,” they are deciding not just to support a project, they…

    Herbert Lui

    September 29, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
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