Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • The Consistency Journal
  • Newsletter
  • Speaking
  • Maladaptive frugality

    I recently decided to, finally, have my iPhone fixed, only to realize a few hours later that my AppleCare could have covered it. I was in a low mood until my partner suggested that I was robbing myself of a good decision.  The iPhone needed fixing, and procrastinating on it wasn’t useful. Deciding to do…

    Herbert Lui

    April 26, 2026
    Creator Confidential, Life, Turning Stories
  • Speaking with i-Think

    A couple of days ago, I spoke about redefining creative commitment with the team at I-Think at the Centre for Social Innovation.  The speech was followed by a wide ranging Q&A session, which I also found very energizing. A portion of it was dedicated to writing to think, which inspired a LinkedIn post the next…

    Herbert Lui

    April 25, 2026
    Creativity, Creator Confidential
  • Sometimes, it goes before it works

    A few months ago, an entrepreneur and I were discussing their content strategy. He described his team and approach to me. I told him, it sounds like it was working. “No, it’s going. It’s not working,” he replied. That distinction resonated with me.  Many times, projects and practices won’t produce the results you seek right…

    Herbert Lui

    April 24, 2026
    A Matter of Time, Contentions, Creativity, Creator Confidential, Expectations, Promotion, Turning Stories
  • A beginner’s guide to asking

    Most of the time, it’s okay to be nosy. A more polite way to describe that is curiosity.  If you make eye contact, wave, and say, “Excuse me,” you are off to a good start.  Learn to ask indirectly. Feel out when to push and when to pull back. Know when to offer to put…

    Herbert Lui

    April 23, 2026
    Around the World, Creativity, Expectations
  • Always ask

    People can recommend incredible restaurants. They can bend rules for you. They can help make an exception or offer leniency.  With their experience, they can suggest more expansive possibilities than you could have imagined. All you have to do is one thing: Ask.  Always ask.

    Herbert Lui

    April 22, 2026
    Around the World, Creativity, Expectations
  • Speak directly with your customers

    One of the privileges of my early career was working with Ryan Leslie on the project that became Superphone. In short, Ryan noticed that because artists couldn’t communicate with fans, they had to pay for publicity, paid ads, and promotion whenever they released new work.  Ryan decided he was going to communicate directly with fans…

    Herbert Lui

    April 21, 2026
    Creativity, Creator Confidential, Promotion
  • Your friends, your customers, and your work

    When I first released the manuscript that became Creative Doing, it was on Gumroad under the title There Is No Right Way to Do This. It was a PDF I sold for $29.99 CAD. The first 22 people to buy it were my friends. Out of the first 50, I don’t recognize three people’s email…

    Herbert Lui

    April 20, 2026
    Creativity, Creator Confidential, Expectations
  • Scrap paper is powerful because it’s friendly

    Many of us are comfortable singing in the shower, humming a song at the office, or doing karaoke with friends. Singing comes naturally—you want to sing—because the conditions make it so. When you consider performing a song on stage, in front of an audience, the conditions change. It wouldn’t feel so natural to do that…

    Herbert Lui

    April 19, 2026
    Creativity, Creator Confidential, Expectations
  • Take yourself seriously

    You want to make a change in your life. You might not have someone in your life who takes your drive to do that seriously. That matters less than you think.  You may feel sad about it, or even grumble occasionally, but you don’t need to let it stop you. You can take yourself seriously.…

    Herbert Lui

    April 18, 2026
    Creativity, Creator Confidential, Expectations, Turning Stories
  • Clarify your definition of success

    Over a decade ago, I joined Lifehacker to work as a writer. The job required me to pitch and write three short stories per day, and two longer essays per week.  While that’s a huge quantity of posts, the actually challenging part was finding stories that hadn’t already been covered by Lifehacker. All the easy…

    Herbert Lui

    April 17, 2026
    Creativity, Creator Confidential, Turning Stories
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