Writing culture

Remote companies are going to draw in the most talented people. As teams grow, they also need to spend more time maintaining communication. A team of 3 people needs just 3 lines of communication; a team of 11 people will need a whopping 55 lines of communication, and a team of 14 people will need […]

Painkillers, vitamins, and trophies

While I’ve worked with a lot of really great clients, I’ve also had some prospects tell me that my business’s services were way too expensive. In fact, some of them seemed to get offended when they saw Wonder Shuttle’s rate card, or when I told them the price over the phone. I’ll always remember one […]

Direct sales vs. branding

On average a podcast episode probably doesn’t generate that many direct sales of books, products, and sales, especially given the number of people that listen. If you’ve spent a dozen hours pitching or networking, and then another couple of hours preparing, and then finally one hour actually appearing as a guest, you might think that’s […]

Stir the pot

There’s a special type of luck that emerges just from taking enough action; enough shots at bat.  You gather a hundred pieces of information. You take notes on a dozen of them, and they find your way into your brain.  One of those notes enables you to understand people’s problems. You talk to dozens of […]

Contentions: Help people write what they know

Last week, I was discussing a draft of a blog post with the CEO of one of Wonder Shuttle’s client companies. The CEO was impressed. He’d spent barely five minutes preparing before joining my writing team and me for an hour-long interview; a few days later, he received a coherent, structured, outline demonstrating his expertise […]

Capacity for change

A person’s capacity for change (i.e., adaptability quotient) will determine how much they can contribute in this century. Capacity for change is a choice: you can choose to roll with it, or you can choose to resist. If you’re willing to adapt to change, or to help move it forward, there has never been a […]

Forgetting and updating

Andy Nulman writes at Medium, “The “Forgetting Curve” I am championing though is way more self managing and practical. It would require — no, force — us to let go of old ways, preconceived notions, out-of-date processes and deeply-ingrained predispositions.”  Forgetting isn’t always a bad thing; it’s sometimes just as important to forget, or to […]

Wrecking the forgetting curve

Over a century ago, German psychologist Hermann Ebbinghaus put forward a theory on how quickly people forget information when no attempts are made to retrieve it. Here’s what the curve looks like: Notice how quickly memory for information decays; most people’s brains forget information it doesn’t think it needs. This is why I’ve made the […]