Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • AI is useful because you can blame it

    Imagine you’re about to do something brave. Maybe you’re writing a cold email to someone you admire, or applying for a job.  If you wanted a second pair of eyes or gut check for your email, you needed to ask a smart friend. That way, you’d feel confident—at least another person thinks your work is…

    Herbert Lui

    October 31, 2025
    Creator Confidential
  • Three lessons from giving dishes an extra rinse at dim sum

    When I was growing up, my parents and I went to dim sum every Sunday afternoon with my grandparents. The first thing we did after we sat down was order a teapot of boiled water to wash our cutlery. We started by pouring boiled water in our cups, which we then poured over a pair…

    Herbert Lui

    October 30, 2025
    Around the World
  • Respond to mistakes with guilt and gratitude

    When someone points out or fixes a mistake you made, you can decide to respond with guilt for making the mistake in the first place, or gratitude for their support. Guilt helps you create change. It also makes sure you don’t make the same mistake again. Once you have made the change, you don’t need…

    Herbert Lui

    October 29, 2025
    Expectations
  • Aerial roots can strengthen a tree’s foundation and absorb water and nutrients

    Every tree has roots that set the foundation for the trunk and branches in the ground.  I learned recently that some trees, like banyan trees, also grow aerial roots from the branches. Like the roots in the ground, some of these roots can absorb water and nutrients from the air.  As these roots grow and…

    Herbert Lui

    October 28, 2025
    Around the World, Creativity, Creator Confidential
  • Impress as few people as possible

    “What do they think about me?” is a useful question. It’s best only when you consider it for a few people in your life. For example, your spouse, your best friend, a family member. As you meet more people, you can trust yourself to be respectful, civil, and collaborative. That doesn’t mean you need to…

    Herbert Lui

    October 27, 2025
    A Matter of Time, Expectations, Turning Stories
  • You can always choose to be calm

    When your mind is preoccupied, it believes that there isn’t even time to breathe. Your body breathes anyway, though, whether you’re mindful of it or not. Specific academic estimates vary, though it’s clear that the range is somewhere between 10,000 to 20,000 times per day. Breathing is the most natural thing in the world, even…

    Herbert Lui

    October 26, 2025
    Creativity, Creator Confidential, Turning Stories
  • Practice doesn’t make perfect, practice is permanent

    Ty Dolla $ign released his new album a week ago, Tycoon. It was an occasion for me to reflect on my interview with him. In 2016, when we shot the interview, Ty had already gained a fair amount of momentum in his career, which he has sustained in the nine years since. Ty’s still best…

    Herbert Lui

    October 25, 2025
    Creativity, Creator Confidential, Turning Stories
  • The schedule is your project’s most important feature

    Imagine you come across a job post you’re interested in. You spend a week editing your resume and cover letter for the opportunity. When you go to apply, you don’t see the post anymore—in the time you were editing, the company took the listing down. Or, as you were submitting, you looked more closely and…

    Herbert Lui

    October 24, 2025
    A Matter of Time, Creativity, Creator Confidential
  • Every day is an opportunity to improve a skill and create momentum

    If you want to learn to cook, you have three meals a day to try. If you want to improve your writing, you can publish on the internet anytime. Try once a day or once a week. If you want to get better at speaking, you can practice with the people around you. You can…

    Herbert Lui

    October 23, 2025
    A Matter of Time, Turning Stories
  • Make a list of things you want to do while you wait

    Sometimes, small chunks open up in the marble of the day. A restaurant asks you to wait. A friend runs late. A meeting ends early. In these moments, life presents you with the rare gift of spare time. You could sit down and use your phone. You could also make something more energizing happen. Here’s…

    Herbert Lui

    October 22, 2025
    A Matter of Time, Creativity
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