Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Defense to offense

    When I was a child, my parents enrolled me in a rec floor hockey league. I played defense for a couple of years, until a snow day happened and the team needed me to play offense. I shifted my focus away from clearing the ball away from my own net, and instead on putting pressure…

    Herbert Lui

    November 20, 2025
    Creator Confidential, Expectations
  • Are you being rude to yourself?

    For some of us, the people who taught us when we were young might have been tough. They believed that by being rude to us, they were also helping us build character and succeed. Whether their approach was effective or not, their voice stays with us. We learn to be rude to ourselves in the…

    Herbert Lui

    November 19, 2025
    Creativity, Expectations
  • How to compete with geniuses

    You don’t compete with geniuses by trying to outsmart them. That won’t work. You compete with them by coming together with your team (which could be official teammates like co-workers, or unofficial teammates like friends and acquaintances).  You share ideas and synthesize new ones together. You learn to rely on one another. You apologize when…

    Herbert Lui

    November 18, 2025
    Around the World, Creativity, Turning Stories
  • Five tactics to scan for career opportunities

    If you ever find yourself exploring the job market, you can treat these five posts as a mini-guide to help scan for opportunities. I wrote these with my tech marketing career experiences in mind. I think the insights are widely applicable: How to reach out to your network for opportunities: These approaches are useful particularly…

    Herbert Lui

    November 17, 2025
    Creator Confidential
  • Survival of the most flexible

    Change happens faster and faster. So do new opportunities and challenges. If you’re flexible enough to adapt to these changes, you’ll gain an advantage.  For example, if you’re able to quickly move to a new city for a better work opportunity, while your equally smart peers are tied down to a house they need to…

    Herbert Lui

    November 16, 2025
    Creator Confidential, Turning Stories
  • Clarify what your career currently supports

    Your career can help you solve one problem at a time. It benefits from having a primary focus.  Here are some factors I have solved for, either through intuition or intention: Learning: When I started freelancing and grew that business into an editorial studio, I wanted to learn the ropes of starting a business.  Earning:…

    Herbert Lui

    November 15, 2025
    Creativity, Creator Confidential
  • Finding help is a skill worth mastering

    Everybody needs help. Asking for help can feel difficult though. You might worry about coming off as needy, or as an imposition. There’s a craft to finding help, and it’s worth mastering. Any improvement at it is worth being proud of. Your style is unique; everybody has a different comfort level with how public they…

    Herbert Lui

    November 14, 2025
    Creativity, Creator Confidential, Turning Stories
  • The Middle Way

    In Buddhist philosophy, the Middle Way is a practice that steers clear of extremes. It involves eight interconnected guidelines. You can consider the guitar string an analogy for the Middle Way: a guitar string needs to be just tight enough—not too loose, or too tight—to sound right. In the world of creative work, balancing art…

    Herbert Lui

    November 13, 2025
    Creativity, Creator Confidential
  • Wisdom starts with walking

    One of the more useful practices I’ve cultivated this year is treating stress like a pet dog. When I experience high stress, I imagine a dog who desperately needs to run outside to use the bathroom. It would feel cruel and irresponsible to keep them cooped up inside, and they would eventually take care of…

    Herbert Lui

    November 12, 2025
    Creativity, Life
  • Lest we forget

    My grandparents survived the Second World War. I don’t know much about what they went through. We never talked about it.  I imagine part of this silence involved protecting their grandkids from the horror. Maybe protecting themselves too, from revisiting the past and risking more trauma.  By the time I was old enough to learn…

    Herbert Lui

    November 11, 2025
    Life
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