Hi! My name is Herbert, and I am an author and speaker. My books, Creative Doing and The Consistency Journal encourage people to embrace the messy, joyful process of creating with purpose and impact. In my recent speech for Creative Mornings, I explored the definition of creative commitment.

I have worked with organizations such as Figma, Shopify, and Skillshare on marketing. I am the editor of The World According to Kanye, which was featured at Hypebeast, The FADER, and Complex. I also hosted Prologue, a video series where recording artists like Ty Dolla $ign, Post Malone, and A$AP Ferg talk about the early days of their creative journeys.

After graduating university, I started writing at Medium. I wanted to practice writing more, which led me to dive into how we think, how we make stuff, what we believe in, how to become self-reliant, and how each of us make the most of the short time we have on this planet. This has led to me starting to write for publications like Forge and Marker. My favourite articles with them include my coverage of Yeezy Gap, my approach to deep work, and how to make progress on meaningful things with little time. 

I wanted to create my own platform where I could write online, so I started this blog. It’s my archive for all my writing, and a lab where I can experiment with my own writing process. Outside of this blog, I have written for The Globe and Mail, Fast Company, TIME, The Huffington Post, Quartz, and several other outlets. I also used to be a staff writer for Lifehacker.

Today, thousands of people subscribe to my work on email. I’d like to invite you to join. If you sign up today, I’ll immediately send you The Portfolio Mindset, a guide to creating better options for yourself. These ideas and tactics have helped me create opportunities I never expected, from getting an offer to work at Figma in NYC, to publishing a book (that has sold 5,000 copies), to starting my own editorial studio.