About Me

Hi! My name is Herbert, and I am a writer and an editorial director.

My editorial studio, Wonder Shuttle, has worked with companies such as Shopify, Twilio, and Skillshare, and organizations like the City of Toronto. I am the editor of The World According to Kanye, which was featured at Hypebeast, The FADER, and Complex. I also hosted Prologue, a video series where recording artists like Ty Dolla $ign, Post Malone, and A$AP Ferg talk about the early days of their creative journeys.

After graduating college, I started writing at Medium. I wanted to practice writing more, which led me to dive into how we think, how we make stuff, what we believe in, how to become self-reliant, and how each of us make the most of the short time we have on this planet. This has led to me starting to write for publications like Forge and Marker. My favourite articles with them include my coverage of Yeezy Gap, my approach to deep work, and how to make progress on meaningful things with little time.

I wanted to create my own platform where I could write online, so I started this blog. It’s my archive for all my writing, and a lab where I can experiment with my own writing process. Outside of this blog, I have written for The Globe and Mail, Fast Company, TIME, The Huffington Post, Quartz, and several other outlets. I also used to be a staff writer for Lifehacker.

Today, thousands of people subscribe to my work on email. I’d like to invite you to join. If you sign up today, I’ll immediately send you 5 books that I loved, and accompanying quotes from each of them. You’ll also instantly receive a collection of my most popular articles on creativity, which have been read by over 300,000 people.