Category: Promotion
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The Love Metric
If you’re publishing content, one useful way to measure success is to read what people are writing about it online. Margarita Noriega, who’s the current managing editor of Morning Brew, calls this the Love Metric. When she sees someone saying something nice about her work online, she shares it with her team. I did something…
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Don’t check your blog metrics yet
Here’s the latest edition of my newsletter for early-stage growth leaders, Leading Thinker, which I also shared at LinkedIn: TL;DR: When you start a new blog or publication, your metrics will disappoint you. That disappointment leads to doubt, and often kills a content practice before it has a proper chance to make an impact. A…
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Introducing my business writing services at LinkedIn
Yesterday, I posted this at LinkedIn: A few months ago, I showed a friend an early sample of The Consistency Journal. As we caught up, he mentioned he’d been having trouble with a blog post at work. The technical writer they’d been working with couldn’t take the draft where it needed to be. “I don’t…
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Pokopia
For decades, Pokémon games have largely held the same premise and core mechanics. (e.g., You play as a person who chooses one of three starter Pokémon, catch more along the way, level them up by battling other people, adventure through eight cities or towns and beat each one’s respective gym leader, beat the Elite Four,…
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Remembering a restaurant
A few years ago, my wife and I visited Tokyo together for the first time in December. We’d arrived inbound from Chiang Mai, with a layover in Busan. It felt like travelling from summer to winter. By the time we had settled into the hotel, it was the early evening, so we searched for a…
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Success happens when you teach someone how you think
You’re looking outside a window, and you see a tree. Somebody else is looking outside a different window, and sees the same tree, but from a different perspective. Success happens when they decide to come over and stand at your window for a little bit. You discuss what you both see. Then, maybe you go…
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Rethink your product’s price, packaging, and promotion
A few weeks ago, memory chips got more expensive. This would affect pricing for a lot of companies that needed these chips for their devices. Nintendo was one of these companies. In one view of the world, a deeper vertical integration would’ve helped solve this problem; if Nintendo made its own chips, it would have…