Category: Promotion
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5 tactics for hitting the Hacker News front page
I was recently chatting with a friend who wanted to reach more software developers. I recalled some of the advice I gave him in my latest post at LinkedIn, which I’ve republished below: I’ve hit the front page of Hacker News 10+ times for Figma and other companies, and picked up five tactics along the…
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Extra creative
The team at Dinamo Typefaces write a fun newsletter. In the latest issue, their team introduced an updated version of their font, Gravity. In the release notes, you’ll find a 10-page original manga, hand drawn by graphic designer Melanie Schmidt. She writes, “Every line was refined digitally before I switched to analogue for the shading,…
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The Love Metric
If you’re publishing content, one useful way to measure success is to read what people are writing about it online. Margarita Noriega, who’s the current managing editor of Morning Brew, calls this the Love Metric. When she sees someone saying something nice about her work online, she shares it with her team. I did something…
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Don’t check your blog metrics yet
Here’s the latest edition of my newsletter for early-stage growth leaders, Leading Thinker, which I also shared at LinkedIn: TL;DR: When you start a new blog or publication, your metrics will disappoint you. That disappointment leads to doubt, and often kills a content practice before it has a proper chance to make an impact. A…
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Introducing my business writing services at LinkedIn
Yesterday, I posted this at LinkedIn: A few months ago, I showed a friend an early sample of The Consistency Journal. As we caught up, he mentioned he’d been having trouble with a blog post at work. The technical writer they’d been working with couldn’t take the draft where it needed to be. “I don’t…