Category: Promotion
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Vinyl isn’t just about the sound
In 2025, people bought over 45 million vinyl records, spending over $1 billion in the process. What’s more surprising: a stat from 2022 suggests that 50% of vinyl buyers in the US don’t own a record player. To a vinyl collector, this is absurd, and perhaps even heresy. What would a person do with a…
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A house with its own website
The other day, I saw a house for sale with the usual realtor’s name, company, and usual other info, and then a dedicated URL for its address. For example, 123SohoAvenue.com. First of all, this was new to me, which piqued my curiosity. I also liked that it suggested the house deserved its own website, which…
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Thanks for reaching out
In drumming up business for writing, I’ve been starting conversations with people, many of whom I haven’t spoken with in over a decade. We talk a bit about business, and mostly catch up about life. The call often ends on a note of appreciation. My conversation partner, now reacquainted, says, “Thanks for reaching out.” It’s…
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Speak directly with your customers
One of the privileges of my early career was working with Ryan Leslie on the project that became Superphone. In short, Ryan noticed that because artists couldn’t communicate with fans, they had to pay for publicity, paid ads, and promotion whenever they released new work. Ryan decided he was going to communicate directly with fans…
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The community circuit
A recording artist earns fractions of a cent each time a listener streams their work. By comparison, a ticket to their show may cost anywhere between $50 to $200. Whether they host their own show, or work through an organizer, they can easily earn thousands of dollars for one night’s performance. This business dynamic exists…
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Introducing the Consistency Journal
The Consistency Journal is my latest work. It’s a 100 day guided journal to help you build practices that stick, track and celebrate your small wins, and become more mindful of your actions. You can pre-order it here at Wholesome Parts, and it’s expected to ship at the end of June. My co-founder (also my…
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Define your creative surfaces
One of the prompts in Creative Doing is Set Up Surfaces, which suggests that you create new places to store or publish your work. “Set up at least three different surfaces—one for storing your works in progress, one for sending to other people for feedback, and one for displaying your finished work,” I write. I…
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How to find people who link to your blog
When you write a popular blog post, there’s a good chance that someone has linked to it. You just don’t know when and where. One simple technique you can try is to search your first name and last name in quotations, and then the subject of a blog post. For example, my blog post about…