Category: Promotion
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World building, observations, and names
A couple of years ago, I wrote about how one way to see branding was to build a world. I currently work as the director of marketing at FGX. One of the aspects that continues to energize me is the depth of thought the leaders put into defining the world of global IT logistics. They’ve…
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Don’t just talk about it, write it out
There is a lot of jargon in the business world. That’s because it’s easy to give something a name and talk about it. It’s much more difficult to give meaning to the name and define it. Writing the new definition out forces you to get clear on the specifics of what it means. It also…
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Define your work
What do you do? Who do you do it for? Why? Answering these questions, and others like them, is hard work. It can also feel painful, because you commit to being labelled. Even though you contain multitudes, you’re making a decision: you will be known for one thing, for now and in the future. Your…
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Participate, even if you’re not prepared
In an ideal world, you’d be prepared for everything you want to participate in. That’s not realistic though. New opportunities pop up all the time. It can feel tempting to want more time to prepare for all of it. What tends to happen is you don’t have energy to, or you’re not able to prioritize…
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The trunk and the branches
Every tree has a central trunk. This trunk eventually splits into branches. Some trees, like the pine tree, will maintain a strong central trunk throughout and very weak side branches, with a goal of growing as tall as possible to get more sunlight. It focuses all of its nutrients towards strengthening this central trunk. This…
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My new Q&A video practice
When I ran my editorial studio, business leaders asked me lots of questions. I wrote notes and jotted these questions down. A few months ago, I pulled all of these questions together into one document, just so I could see what themes emerged. In the spirit of “Publish, don’t send,” I started posting the questions…
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Top of mind
My partner, my cat, and I once missed a connecting flight due to a luggage hiccup. The staff got us replacement tickets for another flight 12 hours later. Maybe we could catch an earlier flight if there was space, they said. That was a possibility we were eager to explore. So I walked to the…
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Books and lifestyle
The Starfield Library in Seoul is a beautiful, vast, library. It reminds me of the short visit I had to Singapore’s library@orchard. It fits in with a pattern I notice in Asia, which is the rise of these incredibly glamorous spaces for books. They’re usually bookstores (I mentioned some briefly before here). One possible reason…