Category: Promotion
-
Skateboarding as an infinite game
For over 2,000 years, people survived without skateboarding. That changed sometime in the late 1940s—perhaps the early 1950s—when a group of surfers decided to attach wheels onto their wooden boards. Since then, skateboarding has become a way of life. People risk life and limb to practice this art. And the art form survives by enticing…
-
Document the moment
A few days ago, I tried explaining why blogging was great precisely because it reached a smaller audience than social media. The smallest audience is one—and that’s you. Skateboarders bring a video camera to document the moment. They’ve done this since way before social media, so it wasn’t just about going viral. It was an…
-
Good Enough
There are enough people who don’t like how software has evolved, don’t need all of the bells and whistles (and don’t want to pay for it), and remember how much simpler software used to be. It’s how I feel about the music app, Doppler. I don’t know the team at Good Enough, but it seems…
-
Meeting people with cold emails
An extraordinary professional moment happened to me in a very ordinary finance class. Instead of paying attention to what the teacher was saying, I read an article in HBR and emailed the author asking for advice about how I could find my passion. They graciously responded with valuable advice—essentially, to try a lot of things!—and…
-
Rereading past work
One of the best things about writing this blog is rereading the posts. Here are some I’ve found myself reading again lately: On creative work: On going direct:
-
Algorithms charge an ignorance premium on marketing
When you write (or make videos, music, etc.) and rely on an algorithm or platform to distribute your work, you are also paying for it to do so. You may not realize it during the good months, but in the bad months, you’ll start wondering where your earnings went. The platform will always have a…
-
Everything I shipped in 2024
Self-initiated creative projects: I worked at Figma as a content strategist (I wrapped up my gig there in June), here are three projects: I joined FGX as its director of marketing, here are three projects: I didn’t count all of the blog posts that I published here (including my 1000th!), which I’m absolutely delighted by.…
-
Be the first
If you really want to make a difference in somebody’s life, be the first person to make a contribution. This could mean being their first customer, their first donor, or the first person to leave a comment or share the work. It will make a powerful impression, give them energy, and help them start a…
-
Friends pay full price
Several months ago, I met a new friend and gave them a copy of Creative Doing as a gift. They responded that they would buy another copy, saying, “Friends pay full price.” It was refreshing, the complete flip of the usual friends and family discount. (Or in my case, giving gift copies.) When you reciprocate…