There is a lot of jargon in the business world. That’s because it’s easy to give something a name and talk about it.

It’s much more difficult to give meaning to the name and define it. Writing the new definition out forces you to get clear on the specifics of what it means. It also means committing to the name, because it’s out there in writing. 

There will even be an existential moment: does the world need a new name for this observation? What’s the reason this name needs to exist?

This process can feel much more difficult than just talking about it. That’s where the magic happens. It’s the first step to a new world and perspective.