Category: Revision
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Invest in your stories
My friend Peter started posting at LinkedIn a couple of years ago. He noticed that while people who followed him appreciated his advice, what they remembered most were his stories—about how he met his co-founder and started an agency, how they spun out new companies, and his move from Brooklyn to Hudson Valley. It’s with…
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A good brand honors a group
Nike honors great athletes. Apple honors people who think different. Stripe honors people with high agency who value intellectual ambition, as well as economic and technological progress. Every good brand is built on honoring a group of people. Who is your group? What do they respect and value? What are you making that will honor,…
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Trust summaries (AI or otherwise) at your own risk
A very specialized, expert, government trial suggests that AI underperforms compared to people at summarizing information. Reading a book summary is not the same as reading a book. In fact, you miss the most important parts of the book when you read the summary. Worse yet, you may even fool yourself into thinking you know…
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Good editing means trusting yourself
While editing certainly involves a lot of hard skills—structuring a piece, making it flow, continuing to draw the eye onward—it equally requires understanding what the author is trying to do. It means listening closely to them, helping them see their options, and advising them on making the best decisions. It doesn’t always look like that,…
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A new Bloomberg
Something interesting happened today. Semafor reports: Sherwood, the media arm of the retail trading platform, Robinhood has poached a half-dozen high profile journalists to lead its Spring launch. Walter Hickey, the Business Insider data guru who won a Pulitzer for his role in a graphic novel-style treatment of the oppression of Uyghurs, who will be…
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Spot the difference
Early in my career, I worked at Lifehacker as a staff writer. I needed to write three short posts every day, and two long ones each week. My editors were giving me comments and suggestions on all of these posts, but I noticed a tension: as I accepted these changes and resolved comments, they would…
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Two product and content marketing prompts
What your customers should do after they buy your product These are particularly useful for new customers, as well as prospects who are really close to buying: How your team uses your own product These are a fun, engaging way to cover two important things your buyers will want to know—what it’s like to work…
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Fan non-fiction
Fan non-fiction is a book, article, or text about real facts, people and events, conveyed through the characters, stories, and lore of a particular novel, film, etc. It’s a great way to get someone interested in learning about a topic that would’ve otherwise bored them immensely. Elvia Wilk writes, “First I point—then, you notice my…
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“This will do”
“This is because we do not make objects to entice responses of strong affinity, like, “This is what I really want” or, “I must have this.” MUJI’s goal is to give customers a rational satisfaction, expressed not with, “This is what I really want” but with “This will do.” “This is what I really want”…