Fan non-fiction is a ​book, article, or text about real facts, people and events, conveyed through the characters, stories, and lore of a particular novel, film, etc.

It’s a great way to get someone interested in learning about a topic that would’ve otherwise bored them immensely.

Elvia Wilk writes, “First I point—then, you notice my finger. Then you notice my whole enthusiastic self.” Then you notice my expertise and other enthusiasms. 

Like, you notice Venkatesh Rao’s finger, then you notice his enthusiastic self, then you notice he wrote a book about management that you uses the television show, The Office to explain his theories.

There’s no shortage of examples. I highlighted some more in this post: 

The World According to Star Wars, Marketing Lessons from the Grateful Dead, Adam Smith can Change Your Life, and Monster Loyalty.