My friend Peter started posting at LinkedIn a couple of years ago. He noticed that while people who followed him appreciated his advice, what they remembered most were his stories—about how he met his co-founder and started an agency, how they spun out new companies, and his move from Brooklyn to Hudson Valley. 

It’s with this observation that he suggests looking at stories as an asset class. He writes, “No matter where we are in our lives professionally or personally, we all have plenty of raw material to develop into compelling stories.” One of my favorite ways to do that is with the podcast I co-host with my friend Hamza, New Material. 

You invest in your stories by developing the raw material—making it interesting, identifying clear characters, and describing specific details. You get feedback on it, refine it and learn how to tell it better—building tension, describing a transformation, and creating a resolution. With enough investment and promotion, maybe it plants seeds for a new way that other people can see the world.