You may never own a pair of J’s, though there’s a chance you’ll know Michael Jordan’s story.
You may not have heard one of Amanda Palmer songs, though you may know of her stories with crowdfunding.
You may not watch Oprah, and you might still know her as a billionaire who started with nothing.
Same with Nipsey Hussle’s #Proud2Pay story. Or Elon Musk’s inspiring story with Tesla (and downturn story with Twitter). You may not care about Off White or Louis Vuitton, though you’ll know Virgil Abloh’s story.
The list goes on…
There’s a chance that more people will hear about your personal story than the product itself.
If you really want to make an impact on the world, make sure that you develop your personal story and what you want to say. This takes a lot of time, introspection, and perspective.
Every product launch and milestone then just becomes an occasion to go back to the story and discuss the change that you want to see in the world.
“The sovereignty you have over your work will inspire far more people than the actual content ever will,” Hugh MacLeod writes in Ignore Everybody.
Your story will also change how people perceive, and use, your products.