When I ran my editorial studio, business leaders asked me lots of questions. I wrote notes and jotted these questions down. A few months ago, I pulled all of these questions together into one document, just so I could see what themes emerged. 

In the spirit of “Publish, don’t send,” I started posting the questions I’d pulled—and my responses—to LinkedIn, in video format. This process very much started on a whim, which I’m doing my best to stick with. 

Here they are:

• Video 1: Intro and how leaders write
• Video 2: Who helps leaders write?
• Video 3: What should leaders actually write about? 
• Video 4: How can leaders get started writing?
• Video 5: What CMS should a leader choose for their team?

My friend Peter put together this list of revenue generation habits, and one of them is to post to LinkedIn at least three times per week. This made a lot of sense—you can never have too many leads, he’d once told me—and I’d been enjoying the material I saw him publishing, so I started doing the same. I have my own (loose!) goals here, and it feels like this practice is slowly nudging me into the right direction.

Here’s what I see myself getting out of this process:

• I’m making this media with the spirit of intentionally making more small bets, while also building a new skill and practice. I want to practice making at least 100 videos, and being okay with them not going anywhere, not because I don’t want them to but because sometimes that’s how the internet works. I want to get in the practice of showing up as I am and just publishing, persevering, and not getting stuck editing or refining too much and letting self-doubt, disappointment, or fear break the practice.
• I want to get in the groove of discussing my ideas more publicly, so I can make them more useful to more people, and also to increase their lifetime value. I’ve been spending a lot of time here, writing at this blog (which I love!), and I think it’s time to also publish where more people spend more time, and also in formats they spend more time with. I’ve avoided this for a while and I’m working through it (worried that my writing isn’t good enough, that I need to edit a lot more, etc). I have also been selecting some articles from here and republishing them at Medium. (17 posts so far, to very boring results! Only 83 more to go.)
• I want to practice balancing between just doing stuff, and practicing restraint. Big teams and small teams alike need to develop a taste and skill for doing this.

I shot, edited, and published all of them after I wrapped up my workday. While that’s probably not as ideal for reach as publishing in the morning (which I used to do!), the process has largely been manageable for me so far. 

I’m curious to see what will come out of this.