Category: Contentions
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Picasso, the boilermaker, and expertise
If you want to build a business on your expertise—specialized knowledge—one early key is to break out of the idea that your effort should be directly correlated with your income. Here’s a good, perhaps fictional, example that starts off with a woman asking Picasso to make a sketch for her: Picasso complied and then said,…
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Categorization, commoditization, and clarity
When you’re growing your business, one of your biggest challenges is market misunderstanding. When you’re working on a business (as an entrepreneur, freelancer, team, artist, author, etc.), your perspective tends to expand in breadth and depth. You develop expertise and see patterns. You come across better opportunities and bigger markets. In order to grow, you…
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Apple’s bad ad
Two words you don’t see together very often: Apple apologizes. Recently, Apple released a new commercial intended as a sequel to its iconic 1984 commercial. Instead, it completely fell flat. It’s not just that Apple made a misstep, which seems to be happening more often lately. It’s more that its usual defenders aren’t as vocal,…
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Good editing means trusting yourself
While editing certainly involves a lot of hard skills—structuring a piece, making it flow, continuing to draw the eye onward—it equally requires understanding what the author is trying to do. It means listening closely to them, helping them see their options, and advising them on making the best decisions. It doesn’t always look like that,…
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The brand signature litmus test
One way to tell you’ve got a signature: when your style reminds other people of your work in their day to day lives, like Accidental Wes Anderson, or Accidental Bronson. (Parodying is also a good sign, like Fake Steve Jobs or Big Ghost.)
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On franchises
When you make something on the internet, you’re best off making something that stands out. Even if you follow someone else’s template or structure, you want to put your own little twist on it—so that it cuts through the noise, but also so that people know that you made it. You do this by following…
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Something to respond to
Several years ago, I suggested that responding was a powerful way to make more creative work. Advice columns and call-in radio shows are relatively timeless examples of this dynamic. You can also flip this advice and apply it to someone else: if you want to hear or understand somebody’s thoughts, give them something to respond…
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Monthly hackathons, but for writing
A couple of years ago, I asked a group of experienced developers if engineering blogs had ever made them want to join a company. I received an interesting response from someone who worked at Incident.io, “We see so much ROI that we run monthly content days for the entire company, getting everyone to draft posts…
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Expensive and cheap information
Stewart Brand has said, “On the one hand information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have…
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A new Bloomberg
Something interesting happened today. Semafor reports: Sherwood, the media arm of the retail trading platform, Robinhood has poached a half-dozen high profile journalists to lead its Spring launch. Walter Hickey, the Business Insider data guru who won a Pulitzer for his role in a graphic novel-style treatment of the oppression of Uyghurs, who will be…