Category: Contentions
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Fast & Furious
The Fast & Furious franchise was inspired by an article on street racing culture by Kenneth Li. The first three movies in this Fast & Furious franchise—Fast & Furious, 2 Fast 2 Furious, and The Fast and the Furious: Tokyo Drift—maintained its signature by staying true to this throughline, rotating its cast members, and focusing…
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100% organic
Plants don’t necessarily need gardeners to grow; for many millennia, they have grown on their own. Even if a person wanted to, they don’t control how or when a plant grows—they can only influence the odds of survival by giving it good care. Organic growth just happens. You can do a lot of things to…
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Your city’s culture needs you
One of Toronto’s few magazine shops, Presse Internationale, is shutting down after nearly two decades of operation. A new landlord bought the building and is increasing rent for that storefront from $7,000 to $11,000. It’s difficult news, and there are a lot of things to feel upset about. What I think is missing from the…
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A podcast’s marketing foundation
Some websites estimate that there are six million different podcasts on Spotify. If you’re making one of these podcasts, one of the key challenges is to find people who will like your podcast, and make sure they can easily access your podcast’s latest episode. When Hamza and I first started working on our podcast, New…
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Giving new life to a dead publication
Publications are difficult to keep up. Unlike a book—which you can write and publish once—a publication regularly is preparing to work on a new issue. Publications bear much resemblance to warm-blooded animals. They require constant attention, energy, and love. Every publication comes to an end at some point. I understand that. A few mornings ago,…
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Free coffee
The other day, I ordered a coffee at a restaurant. I sipped it slowly for 15–20 minutes, and then I asked for the bill. I waited a few minutes, and caught the manager’s eye. He said, “Sorry for the delay—don’t worry about it, it’s on the house.” The saying goes, “There is no such thing…
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Read the room
When you’re presenting online, one helpful way to think about voice, tone, and style is to consider its physical equivalent scenario. For example, let’s say you’re making a video that’s going on YouTube. What are you going to talk about, and how do you want to sound? When you change the metaphorical environment and audience,…
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A good brand honors a group
Nike honors great athletes. Apple honors people who think different. Stripe honors people with high agency who value intellectual ambition, as well as economic and technological progress. Every good brand is built on honoring a group of people. Who is your group? What do they respect and value? What are you making that will honor,…
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Suits and the backlist
Over a decade ago, early in my career, I worked at an office in the Canadian Pacific Heritage Building in Toronto. I would often come across a film set with several iconic yellow New York City cabs in a quiet street nearby. I later found out it was the set of Suits. The first season…
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A business needs its own magazine
Backstory is the name of a bookstore in London, UK. This bookstore publishes a self-titled magazine that I picked up recently. It’s good. More importantly, it makes sense. Backstory works with a community of people including distributors and authors, so this magazine is a channel for them to highlight the community and as a launchpad…