Category: Contentions
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Good editing means trusting yourself
While editing certainly involves a lot of hard skills—structuring a piece, making it flow, continuing to draw the eye onward—it equally requires understanding what the author is trying to do. It means listening closely to them, helping them see their options, and advising them on making the best decisions. It doesn’t always look like that,…
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The brand signature litmus test
One way to tell you’ve got a signature: when your style reminds other people of your work in their day to day lives, like Accidental Wes Anderson, or Accidental Bronson. (Parodying is also a good sign, like Fake Steve Jobs or Big Ghost.)
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On franchises
When you make something on the internet, you’re best off making something that stands out. Even if you follow someone else’s template or structure, you want to put your own little twist on it—so that it cuts through the noise, but also so that people know that you made it. You do this by following…
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Something to respond to
Several years ago, I suggested that responding was a powerful way to make more creative work. Advice columns and call-in radio shows are relatively timeless examples of this dynamic. You can also flip this advice and apply it to someone else: if you want to hear or understand somebody’s thoughts, give them something to respond…
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Monthly hackathons, but for writing
A couple of years ago, I asked a group of experienced developers if engineering blogs had ever made them want to join a company. I received an interesting response from someone who worked at Incident.io, “We see so much ROI that we run monthly content days for the entire company, getting everyone to draft posts…
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Expensive and cheap information
Stewart Brand has said, “On the one hand information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have…
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A new Bloomberg
Something interesting happened today. Semafor reports: Sherwood, the media arm of the retail trading platform, Robinhood has poached a half-dozen high profile journalists to lead its Spring launch. Walter Hickey, the Business Insider data guru who won a Pulitzer for his role in a graphic novel-style treatment of the oppression of Uyghurs, who will be…
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Spot the difference
Early in my career, I worked at Lifehacker as a staff writer. I needed to write three short posts every day, and two long ones each week. My editors were giving me comments and suggestions on all of these posts, but I noticed a tension: as I accepted these changes and resolved comments, they would…
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Two product and content marketing prompts
What your customers should do after they buy your product These are particularly useful for new customers, as well as prospects who are really close to buying: How your team uses your own product These are a fun, engaging way to cover two important things your buyers will want to know—what it’s like to work…
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Tell people what you want to do, and it just might happen
Tom Critchlow recently published his list of dream clients, and how he believed he could add value to them. (The post started as a thread, which itself was a response to this prompt.) It wouldn’t surprise me at all if some of these came to fruition. (In fact, I’m expecting that to happen.) Tom’s thoughtfulness,…