Some websites estimate that there are six million different podcasts on Spotify. If you’re making one of these podcasts, one of the key challenges is to find people who will like your podcast, and make sure they can easily access your podcast’s latest episode.

When Hamza and I first started working on our podcast, New Material, I spent a fair amount of energy putting together a simple website for it. I wanted to make sure that we could start linking to all of our work—links, transcripts, summaries, embedded episode, etc.—and have a more permanent place for us to connect directly with listeners.

When New Material has its grand opening, Hamza and I now have the choice of pointing listeners to a website and mailing list that we control. New Material will still remain available at Spotify, Apple Podcasts, and Overcast—that’s where we syndicate it—but we will start promoting our website through the podcast as well. We are no longer fully reliant on a platform’s algorithm, and we can promote new episodes through social media, email, and our website.

In an ideal world, I’d want listeners to be able to visit and revisit the website years from now and think back to that stage of their lives, the same way I revisit The Brilliance over a decade after I first came across it.

We just released New Material episode 3, and I hope you get a chance to check out the episode and the website. (Both are still very much a work in progress!)