Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Virgil Abloh’s first website

    For me, there are few things more exciting or entertaining than diving into a person’s early work. The more I like the work, the more early work I want to see.  I recently came across the term, “nerdsniping,” from Paul Millerd. That sensation sums up what I experience when I’m researching the process of an…

    Herbert Lui

    May 17, 2023
    Creativity, Creator Confidential, The Yeezy Way
  • The liking gap

    “We found that following interactions, people systematically underestimated how much their conversation partners liked them and enjoyed their company, an illusion we call the liking gap.”  The Liking Gap in Conversations: Do People Like Us More Than We Think? by Erica J. Boothby, Gus Cooney, Gillian M. Sandstrom, and Margaret S. Clark (via Platonic by Marisa…

    Herbert Lui

    May 16, 2023
    Expectations
  • Participation trophies

    In The Art of Possibility, Roz and Ben Zander write, “Enrolling is not about forcing, cajoling, tricking, bargaining, pressuring, or guilt-tripping someone into doing something your way. Enrollment is the art and practice of generating a spark of possibility for others to share.” A generous assumption of why participation trophies exist: it balances the all-consuming…

    Herbert Lui

    May 15, 2023
    Creativity, Expectations
  • The only way to change someone’s mind

    “Getting a prospect to admit their “mistake” borders on the impossible. All you’ll do is irritate or antagonize your prospect. That is not the way to persuade them to buy from you.… No, the prospect won’t change their mind, but they will be delighted to make a new decision, based on new information,” writes Zig…

    Herbert Lui

    May 14, 2023
    Contentions, Creator Confidential
  • Life is a team sport

    When I interviewed Annie Duke, we discussed the writing process for her first book, Thinking In Bets. Duke had made writing a team sport, firstly by recruiting a friend with a Juris Doctor degree, who was also a writer, to be her editor—outside of her editor at her publisher. This friend helped serve as a…

    Herbert Lui

    May 13, 2023
    Creativity, Creator Confidential, Life
  • Do more, think less

    Gapingvoid recently published a piece entitled, “Do more, think less.” It touches on one of the premises of Creative Doing, which is that new insights emerge from doing, not merely thinking. The phrase was drawn from a phrase I mentioned in an episode of Infinite Loops I did with Jim O’Shaughnessy. Jim introduced the phrase,…

    Herbert Lui

    May 12, 2023
    Creativity
  • The 451 day project

    I wrote a guest post at #The100DayProject, one of my favorite daily creative challenges. I just plugged the dates into a counter, I’ve published a post every day for 451 days! 🤯

    Herbert Lui

    May 11, 2023
    Creativity
  • Getting to know a business

    If you’ve ever wanted to start a company, or write a book, or make something meaningful, it helps to go through the process as the person who’s paying for it.  If you’re starting a company, figure out your potential competitors and see if you can work with them as a customer.  If you want to…

    Herbert Lui

    May 10, 2023
    Contentions, Creator Confidential
  • “What would you recommend?”

    Whether it’s selecting an item at a new restaurant, or mapping out the 10 year vision for their business, the other person—your boss, your customer, your client—doesn’t always know what they want. They’re waiting for you to tell them. That’s when preparation meets opportunity; it’s your chance to provide them with the information they need,…

    Herbert Lui

    May 9, 2023
    Creator Confidential, Life
  • Contentions: Names set expectations

    What’s the difference between a book, an ebook, a digital book, a pamphlet, a booklet, a brochure, and a bulletin? By strict definition, they share a lot of common traits. They are all documents that hold words on them.  The main difference is what each word leads a person to expect. For example, a book…

    Herbert Lui

    May 8, 2023
    Contentions, Creator Confidential
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