This isn’t the order page for my upcoming book, but it’s just as important. There Is No Right Way to Do This is my first book, and I’m publishing it myself. As such, I’m writing to ask for your support. This book has been developing since I wrote this blog post seven years ago. I […]

I’ve advised a lot of companies, leaders, and friends on how to promote their work through writing. But as I was thinking about it, combing through Eddie Huang’s The Pop Chef archives and having seen one too many aphorisms on Twitter, I thank God for granting me this moment of clarity: If you’re not a […]

The company person is dead; long live the entrepreneur. There are plenty of people who have written extensively about reasons this change is happening; the gig economy, neoliberalism, the winner-take-all system being just a few of many factors. I’ll leave it to the experts to talk about macroscopic changes.  One very clear factor is, each […]

Showing Your Process Is the Best Promotion One tried-and-true formula to promoting your work requires you accomplish something, draw people’s interest (and sometimes money), by showing them how they can do the same thing. I’ll paraphrase what Kathy Sierra writes: When you can’t outspend, you’ve got to outteach. CEOs, creatives, and marketers all approach me […]

“To make marketing that doesn’t suck.” I can’t tell if this phrase had imprinted itself into my mind, or if it was an original thought — if there is such a thing — when I was thinking about the future of my business. Then again, this sort of thing is what content marketers do best. […]