The Rise of Personal Infrastructure

The company person is dead; long live the entrepreneur. There are plenty of people who have written extensively about reasons this change is happening; the gig economy, neoliberalism, the winner-take-all system being just a few of many factors. I’ll leave it to the experts to talk about macroscopic changes.  One very clear factor is, each […]

When You Can’t Outspend, You Need to Outteach

Showing Your Process Is the Best Promotion One tried-and-true formula to promoting your work requires you accomplish something, draw people’s interest (and sometimes money), by showing them how they can do the same thing. I’ll paraphrase what Kathy Sierra writes: When you can’t outspend, you’ve got to outteach. CEOs, creatives, and marketers all approach me […]

Rethinking Content Marketing Incentives

“To make marketing that doesn’t suck.” I can’t tell if this phrase had imprinted itself into my mind, or if it was an original thought — if there is such a thing — when I was thinking about the future of my business. Then again, this sort of thing is what content marketers do best. […]