Something to respond to

Several years ago, I suggested that responding was a powerful way to make more creative work. Advice columns and call-in radio shows are relatively timeless examples of this dynamic. 

You can also flip this advice and apply it to someone else: if you want to hear or understand somebody’s thoughts, give them something to respond to.

This is particularly useful if your job involves getting busy people to share or write their thoughts in as little time as possible (which happens often in marketing). You can edit those thoughts, weave them together into a narrative, and get the person to respond to that—and effectively have them refine their thoughts in two quick sessions.

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