Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Worth the wait

    Late is better than never, and it’s never too late. Even if the line is long, and you missed a chance to join earlier. If the best time to start was yesterday, the second best time is today. Being patient is much easier than it looks.  Some lines don’t need you to be present, so…

    Herbert Lui

    December 10, 2024
    A Matter of Time, Turning Stories
  • The vessel heuristic

    What if, when you made art, you weren’t expressing yourself? What if you were a vessel for something greater to express themselves through? “The human mind is literally an antenna,” Pharrell says. “It picks up waves and transmissions from the ultimate source, from the ether.” “The sculpture is already complete within the marble block, before…

    Herbert Lui

    December 9, 2024
    Creativity, Creator Confidential, Expectations
  • A place and its magic

    When my partner and I were on our honeymoon in Hawaii earlier this year, a driver told us about how the island had lost its magic to him. After he spent a couple of years there, he naturally stopped noticing the beauty of the island. He felt wistful about this, and while his intention was…

    Herbert Lui

    December 8, 2024
    Around the World
  • Disorientation

    When you first land in a new place, where you don’t speak the language, you’re probably going to make some mistakes. You’ll get in the wrong line at the airport. Queue on the wrong side of the escalator. Realize you’ve unintentionally broken etiquette or convention of some sort. This disorientation is one of the best…

    Herbert Lui

    December 7, 2024
    Around the World, Creativity, Expectations, Turning Stories
  • Invest in your stories

    My friend Peter started posting at LinkedIn a couple of years ago. He noticed that while people who followed him appreciated his advice, what they remembered most were his stories—about how he met his co-founder and started an agency, how they spun out new companies, and his move from Brooklyn to Hudson Valley.  It’s with…

    Herbert Lui

    December 6, 2024
    Contentions, Creativity, Creator Confidential, Revision
  • Fast & Furious

    The Fast & Furious franchise was inspired by an article on street racing culture by Kenneth Li. The first three movies in this Fast & Furious franchise—Fast & Furious, 2 Fast 2 Furious, and The Fast and the Furious: Tokyo Drift—maintained its signature by staying true to this throughline, rotating its cast members, and focusing…

    Herbert Lui

    December 5, 2024
    Contentions, Creativity, Creator Confidential
  • Confidence vs. trusting the process

    “This might not work,” Seth Godin writes in his blog post, “Out on a limb.” (It’s one of my favorites, alongside “Talker’s Block.” ) It’s fascinating to see this idea make it into a key part of his book The Practice, which I recently picked up and find myself liking a lot. If you pick…

    Herbert Lui

    December 4, 2024
    Creativity, Creator Confidential, Expectations
  • Serious writing

    In Impro, Keith Johnstone describes how his teachers taught him to write, “They wanted me to reject and discriminate, believing that the best artist was the one who made the most elegant choices. They analysed poems to show how difficult ‘real’ writing was, and they taught that I should always know where the writing was…

    Herbert Lui

    December 3, 2024
    Creativity, Creator Confidential, Expectations
  • Some notes on a return visit to Hong Kong

    In late 2021, I moved to Hong Kong for six months. My partner and I enjoyed it so much that we ended up staying nearly a year and a half. We moved to New York City shortly after that, and I started my job at Figma.  I always thought I’d document the trip some other…

    Herbert Lui

    December 2, 2024
    Around the World
  • The Path

    In the winter, when I commuted into downtown Toronto from my family’s hometown in the suburbs, I would often get where I needed to go through a Guinness world-record setting network of underground tunnels called the Path.  I enjoyed getting lost in the Path, which usually meant discovering something—running into a new food court, finding…

    Herbert Lui

    December 1, 2024
    Around the World
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