Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Difficulty is a positive early signal

    “All things are difficult at the beginning,” goes a Chinese proverb (translating from, “万事开头难”).  Each entry in the Consistency Journal is introduced by a quote. That’s the one on day six. After nearly a week of journaling, and using it to help build my business writing practice, it resonated with me immensely. Dejection is a…

    Herbert Lui

    April 11, 2026
    Creator Confidential, Expectations, Turning Stories
  • Talk to your competitors

    One of my friends started a software development company. His clients were local, and so were his competitors. One day, an idea came to him: all his competitors knew him and each other, but they’d never been in touch before. Why not reach out?  He sent out the invitations, and they all met at a…

    Herbert Lui

    April 10, 2026
    Creator Confidential, Turning Stories
  • Creative enfeeblement

    You and I are using AI. Maybe a lot, and that involvement is only increasing. One of the consequences of using it so much is relying on it, potentially to the point of our minds growing feeble. A useful question to ask: What would you do if it disappeared tomorrow?  Would you be able to…

    Herbert Lui

    April 9, 2026
    Creativity, Creator Confidential, Life
  • Talking about your goals is a tradeoff

    Sometimes, people ask me if discussing your goals with other people is a good idea. I think it’s a tradeoff: There’s a theory that the more you talk about your goal with other people, the more your brain feels like it’s achieved it already. Your ego feels good, which actually drains it of motivation. Another…

    Herbert Lui

    April 8, 2026
    Creativity, Creator Confidential, Expectations
  • Introducing the Consistency Journal

    The Consistency Journal is my latest work. It’s a 100 day guided journal to help you build practices that stick, track and celebrate your small wins, and become more mindful of your actions. You can pre-order it here at Wholesome Parts, and it’s expected to ship at the end of June.  My co-founder (also my…

    Herbert Lui

    April 7, 2026
    Creativity, Creator Confidential, Promotion
  • Five random posts 

    A couple of days ago, I introduced random posts to this blog. You can find the Random button at the end of every post, or type in herbertlui.net/random in your browser bar. I’ve been clicking it quite often, and wanted to share some posts that have come up, as well as a line of commentary:…

    Herbert Lui

    April 6, 2026
    Creativity, Creator Confidential
  • Nonsense

    People say nonsensical things all the time. They don’t know better, they’re mindlessly expressing their second nature, or you caught them at a weird time. Sometimes, all of the above. You do it. I do it. Nobody’s perfect. Nonsense shows up as a decision that doesn’t make sense, vague instructions, or a belief that conflicts with…

    Herbert Lui

    April 5, 2026
    Expectations, Turning Stories
  • Introducing random posts

    This blog has over 1,500 posts. If you’re feeling lucky, you can read a random one. Try clicking this: There’s a link to do this at the bottom of every post. If you’re using a browser, you can also type herbertlui.net/random Happy reading!

    Herbert Lui

    April 4, 2026
    Creativity, Creator Confidential
  • Second nature

    A second nature is a behaviour or thought that’s very deeply ingrained in you. It could take you towards your goals, like calming down when you feel confused or hugging a loved one when they’re hurting. Or, it could take you away from them, like holding a grudge or beating yourself up. It happens almost…

    Herbert Lui

    April 3, 2026
    Creativity, Expectations, Turning Stories
  • Be curious, not judgmental

    Being judgmental is useful for doing difficult things. (Sanctimonious, self-righteous, prideful, are all variations of what I mean by being judgmental.) When you believe in a statement that’s judgmental, it gives you the energy you need to stick with letting go of bad habits, persisting in a challenging situation, or breaking through a self-limiting belief…

    Herbert Lui

    April 2, 2026
    Creativity, Expectations
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