Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Speaking
  • A beginner’s guide to asking

    Most of the time, it’s okay to be nosy. A more polite way to describe that is curiosity.  If you make eye contact, wave, and say, “Excuse me,” you are off to a good start.  Learn to ask indirectly. Feel out when to push and when to pull back. Know when to offer to put…

    Herbert Lui

    April 25, 2026
    Around the World, Creativity, Expectations
  • Always ask

    People can recommend incredible restaurants. They can bend rules for you. They can help make an exception or offer leniency.  With their experience, they can suggest more expansive possibilities than you could have imagined. All you have to do is one thing: Ask.  Always ask.

    Herbert Lui

    April 22, 2026
    Around the World, Creativity, Expectations
  • Speak directly with your customers

    One of the privileges of my early career was working with Ryan Leslie on the project that became Superphone. In short, Ryan noticed that because artists couldn’t communicate with fans, they had to pay for publicity, paid ads, and promotion whenever they released new work.  Ryan decided he was going to communicate directly with fans…

    Herbert Lui

    April 21, 2026
    Creativity, Creator Confidential, Promotion
  • Your friends, your customers, and your work

    When I first released the manuscript that became Creative Doing, it was on Gumroad under the title There Is No Right Way to Do This. It was a PDF I sold for $29.99 CAD. The first 22 people to buy it were my friends. Out of the first 50, I don’t recognize three people’s email…

    Herbert Lui

    April 20, 2026
    Creativity, Creator Confidential, Expectations
  • Scrap paper is powerful because it’s friendly

    Many of us are comfortable singing in the shower, humming a song at the office, or doing karaoke with friends. Singing comes naturally—you want to sing—because the conditions make it so. When you consider performing a song on stage, in front of an audience, the conditions change. It wouldn’t feel so natural to do that…

    Herbert Lui

    April 19, 2026
    Creativity, Creator Confidential, Expectations
  • Take yourself seriously

    You want to make a change in your life. You might not have someone in your life who takes your drive to do that seriously. That matters less than you think.  You may feel sad about it, or even grumble occasionally, but you don’t need to let it stop you. You can take yourself seriously.…

    Herbert Lui

    April 18, 2026
    Creativity, Creator Confidential, Expectations, Turning Stories
  • Clarify your definition of success

    Over a decade ago, I joined Lifehacker to work as a writer. The job required me to pitch and write three short stories per day, and two longer essays per week.  While that’s a huge quantity of posts, the actually challenging part was finding stories that hadn’t already been covered by Lifehacker. All the easy…

    Herbert Lui

    April 17, 2026
    Creativity, Creator Confidential, Turning Stories
  • On AI music and writing

    A few days ago, I heard a song I liked at a restaurant. I tried finding it with Shazam. Even after a few tries, nothing came up.  When I asked the staff, they told me it was probably AI music. They enjoyed putting it on as relaxing ambient music, and said it was good for…

    Herbert Lui

    April 16, 2026
    Creativity, Creator Confidential
  • Easier done than said

    AI has flipped the saying, “Easier said than done,” on its head. Nowadays, many things are easier done than said. For example, if you’re starting a business, you can ask Claude Code, Lovable, or another prototyping solution to generate an app pretty quickly. A lot of people do. So, what should you actually build? What…

    Herbert Lui

    April 15, 2026
    Creativity, Creator Confidential, Turning Stories
  • Which story will you choose?

    J. Cole is one of the bestselling recording artists in the world. He is also a decent basketball player.  A few years ago, he played for the Scarborough Shooting Stars. (This would’ve been fun to talk to Faiz about. Hamza and I grew up in Scarborough!) He recently played a game with the Chinese Basketball…

    Herbert Lui

    April 14, 2026
    Creativity, Expectations, Turning Stories
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