Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • The six lean, long, years of starting up Pokémon

    The Pokémon Company is owned by three companies. One company is Game Freak, which is owned by the person who came up with the original idea for Pokémon, Satoshi Tajiri. Game Freak developed the original Pokémon video games, and owns roughly ⅓ of the company.  In 1990, Satoshi approached Nintendo to publish and distribute the…

    Herbert Lui

    March 12, 2026
    A Matter of Time, Creativity, Creator Confidential
  • Did you know many successful artists worked day jobs?

    The act of working a second job, known better as moonlighting, generally isn’t something you brag about. People might start asking questions you don’t want to answer, or doubt your commitment to your first job. The creative world is no exception. In my first column for 3 Quarks Daily, I explore artists with day jobs,…

    Herbert Lui

    March 11, 2026
    Creativity, Creator Confidential, Turning Stories
  • Early experiences with Pokémon

    Over the past few days, I have waded into the waters of Pokémon stats—and there are a lot, most uncited!—which reminded me of a lesson I had learned. I’d written a similar, summary-style section of a book before, about a different topic, and my editor responded asking if I used AI. I hadn’t, but I…

    Herbert Lui

    March 10, 2026
    Creativity
  • Evolve or die

    Before people, dinosaurs ruled this world for many millions of years. I recently watched a great new miniseries on this topic, and the theme that resonated with me was evolution.  More specifically, as the Earth’s environment changed, the dinosaurs that adapted were the ones that survived. Some species developed in size, smarts, or stamina. Others…

    Herbert Lui

    March 9, 2026
    Creator Confidential, Expectations
  • Small talk sets up big ideas

    When I’m meeting with someone, I almost always make the first topic discussion an introduction or catching up. I’m genuinely curious about what the person is doing, and what they’re like outside of the meeting. Small talk, its own form of ice breaker, can help make the rest of the meeting smoother. I’ll jog my…

    Herbert Lui

    March 8, 2026
    Creator Confidential, Expectations, Turning Stories
  • Everything is impermanent

    When monk and peace activist Thích Nhất Hạnh lived in Vietnam during the war, people asked him every day when the war would end. It was a tricky question.  He didn’t know the answer, of course, and it wasn’t clear things were getting better.  At the same time, if he told them so bluntly, they…

    Herbert Lui

    March 7, 2026
    Expectations, Turning Stories
  • Fun first

    This is the driving principle of Nintendo, the company best known for characters like Mario, Pikachu, and Zelda, as well as its game consoles Switch, Wii, and N64. The people who work there understand the power of play.  Game designer Shigeru Miyamoto once noticed kids sending text messages to each other on the train; that…

    Herbert Lui

    March 6, 2026
    Creativity, Creator Confidential, Expectations, Turning Stories
  • The first Pokémon

    It’s no surprise that Pikachu is the most popular Pokémon. (There’s literally a movie based on it!) But the title of the first Pokémon goes to an unexpected one. When art director Ken Sugimori was first tasked with designing Pokémon characters, he started off by drawing characters that looked like kaijuu. (If you’ve seen Godzilla,…

    Herbert Lui

    March 5, 2026
    Creativity
  • How to find people who link to your blog

    When you write a popular blog post, there’s a good chance that someone has linked to it. You just don’t know when and where. One simple technique you can try is to search your first name and last name in quotations, and then the subject of a blog post. For example, my blog post about…

    Herbert Lui

    March 4, 2026
    Creativity, Creator Confidential, Promotion
  • Your intentions need baking and cleaning

    When you intend to do something, are you set up to follow through? If you find that it’s more difficult than you think, I’d like to suggest a metaphor and two techniques: Baking new intentions: Start your workday with a paper index card which has a list of a few tasks, preferably with the most…

    Herbert Lui

    March 3, 2026
    A Matter of Time, Creativity, Creator Confidential, Expectations
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