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The Love Metric
If you’re publishing content, one useful way to measure success is to read what people are writing about it online. Margarita Noriega, who’s the current managing editor of Morning Brew, calls this the Love Metric. When she sees someone saying something nice about her work online, she shares it with her team. I did something…
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Make your work pay off
In the past couple of weeks, my wife and I started watching a few different movies at home. We paused them all and stepped away, because we just weren’t enjoying them. We may give a couple of them another shot. Attention is more precious than ever. Promoting your work to other people is only part…
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Happiness, desires, values, and environments
“Desire is a contract that you make with yourself to be unhappy until you get what you want,” Naval Ravikant wrote. Sheryl Crow famously sang, “It’s not having what you want/It’s wanting what you’ve got.” Being happy with what you have is a reliable way to find happiness. The problem is it’s not so easy…
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Don’t check your blog metrics yet
Here’s the latest edition of my newsletter for early-stage growth leaders, Leading Thinker, which I also shared at LinkedIn: TL;DR: When you start a new blog or publication, your metrics will disappoint you. That disappointment leads to doubt, and often kills a content practice before it has a proper chance to make an impact. A…