-
It’s also your idea now
Some of my family members recently stayed over as houseguests. As they settled into the guest bedroom, the room became theirs. When I realized I’d left my pants in the guest room closet, I needed to ask them if I could go in. It was still my guest bedroom, but it was their bedroom for…
-
Foundational content
There are many, many, good entrepreneurs with good businesses who have a website with only a homepage. If you’re one of them, maybe you haven’t put much effort into marketing promotion. (You might say, “We’ve done zero marketing!”) Or you might have hired some marketing firms in the past—SEM, publicity, social media, etc.—but you haven’t…
-
Escape velocity
When a rocket launches into space, it needs to reach a point where it can break through gravity, known as escape velocity. Once the ship reaches that point, gravity is too weak to pull the ship back down to earth. It can get through the earth’s atmosphere on its own. In business, particularly early stage…
-
A return to my business writing practice
My strategy with making and shipping creative work has, generally, involved earning money through business writing (in the form of working independently as a marketing consultant, or in a marketing full time role) and investing it into creative projects. Projects like Creative Doing, pretty much all my writing online (including Medium), Prologue, The World According…
-
A matter of size
Like many days, I struggled to find an idea that was the right size for my blog post today. I’d scheduled half an hour to type, and the idea I found energizing needed much more than that. I looked and looked, and all of them did. So I started pecking away at the keyboard for…