Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Define your creative surfaces

    One of the prompts in Creative Doing is Set Up Surfaces, which suggests that you create new places to store or publish your work. “Set up at least three different surfaces—one for storing your works in progress, one for sending to other people for feedback, and one for displaying your finished work,” I write. I…

    Herbert Lui

    March 20, 2026
    Creativity, Creator Confidential, Promotion
  • Keep interruptions brief

    In a series of events that’s too detailed and boring to explain, I found out the bank sold all of my stocks. It felt very jarring. As I considered what to do next—should I just move all the money out? Wait to buy my positions at the same price I sold, or even cheaper? Reassess…

    Herbert Lui

    March 19, 2026
    A Matter of Time, Creator Confidential
  • Release and consumption cycles

    If your favorite TV show releases once a week, and you want to binge watch it, here’s a simple tactic: wait until the whole season is out. All it takes is restraint. We live in a time where there’s no shortage of distractions, so that can be useful here as well. Here’s how I apply…

    Herbert Lui

    March 18, 2026
    A Matter of Time, Creativity, Creator Confidential
  • Early and late are relative

    When you book a flight, you know you need to get to the airport by a certain time.  If you need to get there four hours ahead of boarding time to feel comfortable, anything less than that buffer feels late. Even if you arrive two hours before boarding, you may feel like you should’ve been…

    Herbert Lui

    March 17, 2026
    A Matter of Time, Creativity, Creator Confidential, Expectations
  • No more big rings

    Many years ago, I bought a gold Versace signet ring as a gift for myself. The search happened very passively, so it took a couple of years until I came across it during a layover at Rome Fiumicino airport. When I first bought it, I felt proud of myself. It represented achievement to me. As…

    Herbert Lui

    March 16, 2026
    Around the World, Creator Confidential, Turning Stories
  • Pokémon published Red and Green before making them perfect

    It took Game Freak six years to develop the first Pokémon games, Pokémon Red and Pokémon Green. It took four years longer than the original release date. Still, there were glitches, bugs, and errors. The artwork in the game (e.g., sprites) needed to be updated to match the more refined artwork from the packaging and…

    Herbert Lui

    March 15, 2026
    Creativity, Creator Confidential, Expectations
  • Pokémon, collection, and connection

    When Satoshi Tajiri first came up with the idea for Pokémon, he was fueled by two inspirations. The first was his childhood passion for collecting bugs. The second was the Nintendo Gameboy’s Link Cable.  Satoshi imagined bugs crawling back and forth between the Link Cable, and children being able to collect, compete, and connect. Later…

    Herbert Lui

    March 14, 2026
    Creativity, Creator Confidential
  • Change your hands, change your psychology

    When you want to receive energy and be open to what’s around you, rotate your palms up to the sky. Hold them there for as long as you like.  When you want to ground your energy and be calm, rotate your palms down to the ground. You can elaborate on this, and put your palms…

    Herbert Lui

    March 13, 2026
    Creativity, Creator Confidential
  • The six lean, long, years of starting up Pokémon

    The Pokémon Company is owned by three companies. One company is Game Freak, which is owned by the person who came up with the original idea for Pokémon, Satoshi Tajiri. Game Freak developed the original Pokémon video games, and owns roughly ⅓ of the company.  In 1990, Satoshi approached Nintendo to publish and distribute the…

    Herbert Lui

    March 12, 2026
    A Matter of Time, Creativity, Creator Confidential
  • Did you know many successful artists worked day jobs?

    The act of working a second job, known better as moonlighting, generally isn’t something you brag about. People might start asking questions you don’t want to answer, or doubt your commitment to your first job. The creative world is no exception. In my first column for 3 Quarks Daily, I explore artists with day jobs,…

    Herbert Lui

    March 11, 2026
    Creativity, Creator Confidential, Turning Stories
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