Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Trust yourself

    It’s simple, pithy, and cliche. It’s also something worth reminding yourself of more often than you think. There are two films that convey this message really well, spoiler alerts for both: In Rental Family, the protagonist is an actor whose job is pretending to be people’s family members. For example, a mom hires him to…

    Herbert Lui

    February 20, 2026
    Creativity, Creator Confidential, Expectations
  • The return of slow

    Technology disrupts at a faster pace. The internet might have changed every week or so; mobile technology changed by the day. AI changes by the hour, perhaps even in minutes. The people working on AI need to keep and push this pace, and the rest of us hasten to keep up as well. There will…

    Herbert Lui

    February 19, 2026
    A Matter of Time, Life, Turning Stories
  • Bet on each other

    When a friend or family member wants something for themselves, be happy for them. Believe them, and believe in them. Support them in making the change. Don’t just bet on yourself. Bet on your friends and family, and invite them bet on you.

    Herbert Lui

    February 18, 2026
    Creator Confidential, Expectations, Turning Stories
  • Happy year of the fire horse

    A few nights ago, I went to a lunar new year celebration at the Royal Ontario Museum, which was very energizing. Last year, I happened to visit The Met a few days before the lunar new year and saw the AAPI Jazz Collective play. When I realized this, I felt like it was a cosmic…

    Herbert Lui

    February 17, 2026
    A Matter of Time, Around the World
  • Sketch, don’t paint

    As I was developing my upcoming speech for CreativeMornings, I received some advice: you’re trying to paint, when all the audience needs is a sketch. There won’t always be a need for you to go through all the details in such high fidelity. Meanwhile, you can also choose from a variety of ways to communicate,…

    Herbert Lui

    February 16, 2026
    A Matter of Time, Creativity, Creator Confidential
  • Nostalgia and withered technology

    The Kodak Charmera digital camera has 1.6 megapixels. With technology comparable to phone cameras from the early 2000s, the pictures turn out horribly, with very low quality. One customer describes it this way, “It’s a crap camera, even under the most relaxed toy camera standards. But I’d buy it again.” They’re not alone. Over 10,000…

    Herbert Lui

    February 15, 2026
    Creator Confidential
  • 10 years of stories

    Whether it’s a client-initiated project or a self-initiated one, my projects all have one thing in common: I’m telling a story. Spending energy in this process—finding a story, developing a thesis, pitching it, giving it shape, infusing it with experience and expertise, writing it, editing it, publishing it, promoting it—effectively creating assets that connect the…

    Herbert Lui

    February 14, 2026
    Contentions, Creativity, Creator Confidential
  • I will speak at CreativeMornings

    I’m going to speak at CreativeMornings Toronto on February 27. The topic is entitled, “Redefining Creative Commitment.” Here’s the description: Conventional creative advice suggests that you must dedicate yourself fully to your craft if you want to succeed. There seems to be no shortage of advice from people who took a leap of faith and…

    Herbert Lui

    February 13, 2026
    Creativity, Creator Confidential
  • An idea not pursued

    There’s a lot of valuable feedback that takes place in Google Docs, in the form of comments. The problem was the feedback felt very ephemeral; after someone resolved the comment, it would effectively disappear. A few years ago, I wondered if it might be interesting to make a plugin for Google Docs that helped people…

    Herbert Lui

    February 12, 2026
    Creativity, Creator Confidential
  • Write to remember your good ideas

    I was recently chatting with a friend, who works as the CEO of a growing, profitable, business. He asked me: with limited resources, what should my team try in marketing? How should we approach it? This question wasn’t an easy one—it was something even their team couldn’t figure out!—and fortunately for me, I wrote a…

    Herbert Lui

    February 11, 2026
    Creativity, Creator Confidential, Turning Stories
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