Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • “How can I help?”

    Or, “What would be most helpful?” If someone’s ever nice enough to ask you this, it’s generally a good idea to have a pointed, specific, answer to this question. It just takes a little bit of preparation before the meeting, or even a more intentional mindset during the meeting, to see how the other person…

    Herbert Lui

    February 22, 2024
    A Matter of Time, Life
  • Visiting vs. living somewhere

    There’s no way to actually know what it’s like to live somewhere unless you actually live there. Maybe you cross that line when you sign a lease, or when you buy furniture. I’m not sure. But the point is, you need to settle down to know a place. The longer you live there, the more…

    Herbert Lui

    February 21, 2024
    Around the World
  • Write it down for someone else

    Whenever you can, however you can, stored and published in some digital and searchable format for posterity.

    Herbert Lui

    February 20, 2024
    A Matter of Time, Around the World, Creativity, Creator Confidential, Promotion
  • Parenthood and possibilities

    A few days after we came home from the hospital, I sent a letter to a friend, including a photo of my son and some first impressions of fatherhood. He responded, simply, “Everything is possible again.” It was the perfect thing to write, because that was exactly how it felt. We could retell our stories…

    Herbert Lui

    February 19, 2024
    A Matter of Time, Life
  • Three things about competition

    It’s awards season. In between discussing who should’ve gotten what, it’s also a good time to consider the relationship between competitions and creative work. In many ways, it’s always awards season—30 under 30, weekly funding announcements, grants and fellowships, Olympics, etc: Competitions pay the bills Competitions take place because we value stories, drama, and craft.…

    Herbert Lui

    February 18, 2024
    Creativity, Creator Confidential, Promotion
  • Foundation first

    One philosophy or heuristic I have been drawn to recently is to prioritize foundational activities. Personal life: wash your face, work out, eat healthy and regularly, feed your cat, shower, do laundry, present yourself, journal, write, draw, etc. Do things that make you feel alive. This is actually the most important foundation. Professional life: keep…

    Herbert Lui

    February 17, 2024
    A Matter of Time, Creativity, Creator Confidential, Life
  • Three things about Dan Runcie building Trapital

    Dan Runcie has built something really special with Trapital. Chenell Basilio breaks down how he does it. Some notable points: Write what you want to live: “Dan didn’t start Trapital because he was the most experienced, knowledgeable, Hip-Hop insider. He became an most experienced, knowledgeable, Hip-Hop insider because he started Trapital.” (via Jay Clouse.) I’ve…

    Herbert Lui

    February 16, 2024
    Creator Confidential, Promotion
  • When happiness happens

    You will never be happy if you continue to search for what happiness consists of. You will never live if you are looking for the meaning of life. Albert Camus HAPPINESS.—A butterfly, which when pursued, seems always just beyond your grasp, but if you sit down quietly may alight upon you. New Orleans Crescent

    Herbert Lui

    February 15, 2024
    A Matter of Time, Expectations, Life
  • Value your ignorance

    My friend Abdel’s lament, after watching a student “solve” the Rubik’s Cube on his desk just like the YouTube video showed her how: “You need to value your ignorance.” Ross Gay, The Book of Delights When I played video games as a young boy, I constantly referred to cheat codes and guides. I wanted to…

    Herbert Lui

    February 14, 2024
    Around the World, Creativity, Creator Confidential, Life
  • A new Bloomberg

    Something interesting happened today. Semafor reports: Sherwood, the media arm of the retail trading platform, Robinhood has poached a half-dozen high profile journalists to lead its Spring launch. Walter Hickey, the Business Insider data guru who won a Pulitzer for his role in a graphic novel-style treatment of the oppression of Uyghurs, who will be…

    Herbert Lui

    February 13, 2024
    Contentions, Creator Confidential, Revision
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