Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Shaping a solution

    People have different reasons for going to the gym. You might go to the gym to improve your physical health. I might go to the gym to let off steam from work. Somebody else might go to the gym to improve their self esteem. Still, another person might want to look more attractive, so they…

    Herbert Lui

    March 26, 2026
    Contentions, Creator Confidential, Promotion, Turning Stories
  • In praise of the quiet celebration

    There are times for loud, big, celebrations. There are many, many more occasions for quiet, small, celebrations as well. They’re lower risk, much lighter, and more memorable in some ways. I’ve been learning to celebrate more, and doing it this quiet way is useful for me. Big parties are expensive. They need you to plan…

    Herbert Lui

    March 25, 2026
    Creativity, Creator Confidential, Turning Stories
  • Recoverability is more useful than reversibility

    A few weeks ago, I explored recoverable and irrecoverable decisions. It resonated with the Hacker News community, and the discussion was very thought provoking. Recoverable is more useful than reversible precisely because many events aren’t reversible. You only get one chance to make a good first impression; that irreversibility is what makes putting off showing…

    Herbert Lui

    March 24, 2026
    Creativity, Creator Confidential, Turning Stories
  • Learning Chinese again

    When my parents decided to immigrate from Hong Kong to Canada, there was a system-level consequence: their future child was going to grow up speaking English, soaking up North American culture, and living a Canadian lifestyle. Saturday morning cartoons were part of this culture and lifestyle, but my parents had other ideas. Instead of letting…

    Herbert Lui

    March 23, 2026
    A Matter of Time, Creativity
  • Shape your projects and tasks

    Shorten how long it takes. It’s easier to convince yourself to do a five minute task, than it is to do a thirty minute one. You can outpace procrastination. Shrink it. Small projects and tasks look more approachable than big ones. Simplify it. The more straightforward it is, with fewer steps to follow through the…

    Herbert Lui

    March 22, 2026
    A Matter of Time, Creator Confidential
  • Learning fast vs. learning with your heart

    When you’re a child, you have a superpower: you learn incredibly quickly. You soak knowledge up like a sponge. The only condition is that your heart needs to be in it. (This is known as enrollment.) This turns out to matter a lot, because you’re not always in control; you haven’t learned to trick yourself…

    Herbert Lui

    March 21, 2026
    A Matter of Time, Creativity
  • Define your creative surfaces

    One of the prompts in Creative Doing is Set Up Surfaces, which suggests that you create new places to store or publish your work. “Set up at least three different surfaces—one for storing your works in progress, one for sending to other people for feedback, and one for displaying your finished work,” I write. I…

    Herbert Lui

    March 20, 2026
    Creativity, Creator Confidential, Promotion
  • Keep interruptions brief

    In a series of events that’s too detailed and boring to explain, I found out the bank sold all of my stocks. It felt very jarring. As I considered what to do next—should I just move all the money out? Wait to buy my positions at the same price I sold, or even cheaper? Reassess…

    Herbert Lui

    March 19, 2026
    A Matter of Time, Creator Confidential
  • Release and consumption cycles

    If your favorite TV show releases once a week, and you want to binge watch it, here’s a simple tactic: wait until the whole season is out. All it takes is restraint. We live in a time where there’s no shortage of distractions, so that can be useful here as well. Here’s how I apply…

    Herbert Lui

    March 18, 2026
    A Matter of Time, Creativity, Creator Confidential
  • Early and late are relative

    When you book a flight, you know you need to get to the airport by a certain time.  If you need to get there four hours ahead of boarding time to feel comfortable, anything less than that buffer feels late. Even if you arrive two hours before boarding, you may feel like you should’ve been…

    Herbert Lui

    March 17, 2026
    A Matter of Time, Creativity, Creator Confidential, Expectations
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