Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • I will speak at CreativeMornings

    I’m going to speak at CreativeMornings Toronto on February 27. The topic is entitled, “Redefining Creative Commitment.” Here’s the description: Conventional creative advice suggests that you must dedicate yourself fully to your craft if you want to succeed. There seems to be no shortage of advice from people who took a leap of faith and…

    Herbert Lui

    February 13, 2026
    Creativity, Creator Confidential
  • An idea not pursued

    There’s a lot of valuable feedback that takes place in Google Docs, in the form of comments. The problem was the feedback felt very ephemeral; after someone resolved the comment, it would effectively disappear. A few years ago, I wondered if it might be interesting to make a plugin for Google Docs that helped people…

    Herbert Lui

    February 12, 2026
    Creativity, Creator Confidential
  • Write to remember your good ideas

    I was recently chatting with a friend, who works as the CEO of a growing, profitable, business. He asked me: with limited resources, what should my team try in marketing? How should we approach it? This question wasn’t an easy one—it was something even their team couldn’t figure out!—and fortunately for me, I wrote a…

    Herbert Lui

    February 11, 2026
    Creativity, Creator Confidential, Turning Stories
  • Trunk Sale Tour 26

    J. Cole is one of the most established recording artists in the world, often associated with Drake and Kendrick Lamar (he risked embarrassment to step away from their rap beef). Even amidst his popularity, as part of his album rollout for his latest album, The Fall Off, he decided to sell some CDs out of…

    Herbert Lui

    February 10, 2026
    Creativity, Creator Confidential, Promotion, Turning Stories
  • Is the business on your side?

    I recently brought a duvet to a dry cleaner. As I was checking out, the cashier asked if I had a coupon. When I said I didn’t, they suggested I might be able to search for it online. It took me a few seconds, and just like that, I got 20% off. Credit card processors…

    Herbert Lui

    February 9, 2026
    Creator Confidential
  • Launch first, improve later

    The closer you get to a launch day, the more problems seem to pop up. Product decisions, brand questions, even naming decisions. These are the launch jitters.  If you wrestle with perfectionist tendencies, these jitters may persuade you to slow the launch down. Maybe delay it by a week or a month, to get some…

    Herbert Lui

    February 8, 2026
    Creativity, Creator Confidential
  • Recoverable and irrecoverable decisions

    When you need to make an anxiety-inducing decision, ask yourself: What is the worst realistic outcome? Will you be able to recover from it? Let’s say you want to make a product and sell it, and you need to invest in inventory. The manufacturer needs you to order $1,000 worth to meet their minimum. The…

    Herbert Lui

    February 7, 2026
    Creativity, Creator Confidential, Expectations, Turning Stories
  • Going through the motions

    Going through the motions is incredibly useful. It gets you showing up, which means it gets you started. You’re metaphorically greasing the grooves. It’s better than the alternative, which is not getting started.  One way to do this is just ask yourself, “What’s the next physical action?” Then plan a time and place to do…

    Herbert Lui

    February 6, 2026
    Creativity, Creator Confidential
  • It’s also your idea now

    Some of my family members recently stayed over as houseguests. As they settled into the guest bedroom, the room became theirs. When I realized I’d left my pants in the guest room closet, I needed to ask them if I could go in. It was still my guest bedroom, but it was their bedroom for…

    Herbert Lui

    February 5, 2026
    Creativity, Creator Confidential
  • Balance

    When I was younger, I let ambition drive my work. I was fully committed to achieving my goals as quickly as possible. As the years went by, I realized this wasn’t effective. Ambition caused me to chase prestige, look for shortcuts, and spread myself too thin. I needed to be the driver, channeling ambition when…

    Herbert Lui

    February 4, 2026
    Creator Confidential, Life, Turning Stories
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