One way to think about writing is to offer a new way of thinking about a subject. 

You’re inviting someone over to your window to see the same topic, from your perspective. You’ve told yourself new stories in order to do what you need to do, and sharing these stories might help other people.

For example, you might write for someone who knows they need to work on their physical fitness, and hasn’t taken action towards it because they feel a sense of resistance to everything about it—going to the gym, changing their diet, having fewer late nights out. 

Or maybe you might write for someone who knows they need to get their personal finances in order, feel the pressure, and still haven’t managed to actually change their behavior.

All of the information and facts are out there, accessible with a few keystrokes. If we’re reading your work, we want to learn how we can get ourselves to do the things we need to do and how to make sense of something we don’t fully understand.