Category: Expectations
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Reconsider your definitions
One of my clients was a co-founder of a company that had raised $60 million in funding before they signed on my editorial studio to work with them. We met to discuss the project, and it went well—they liked the strategy and were ready to kick off. Towards the end of the meeting, he wanted…
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Free lunches
Early in my life, I learned the motto, “There’s no such thing as a free lunch.” The implied lesson is to be careful around somebody offering you something for free—because there’s usually a hidden cost. They must have something to gain from it, and that’s why they’re giving it to you for free. While that…
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Golden Generation
Growing up, I didn’t know many people who did creative work. While I was very enthusiastic about writing and art, the possibility that a person was paid to make that work happen didn’t even cross my mind—let alone the fact that a person like me could do it. But even if I knew, how would…
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A path to consistency
An earlier blog post I wrote has been bouncing around my mind lately: consistency starts with inconsistency. If the fear of commitment—or the avoidance of hard, consistent work—prevents you from getting started on something, the best solution is to find another way to see it. What could make the work easy? Do you need to…