Category: Creator Confidential
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Golden Generation
Growing up, I didn’t know many people who did creative work. While I was very enthusiastic about writing and art, the possibility that a person was paid to make that work happen didn’t even cross my mind—let alone the fact that a person like me could do it. But even if I knew, how would…
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To know vs. to do
The team at Basecamp recently did a six-week sprint to improve the product’s onboarding flow. They did a bunch of stuff and shipped it. The result was a 30% increase in conversion rate. “What happened?!” you might ask them. “How? What’s the best practice?” They don’t know. They don’t care. “The point wasn’t to know,…
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Sometimes, you just gotta wait
In 2019, Jay-Z and his company Roc Nation partnered up with the NFL to advise on the social justice initiative Inspire Change and advise on the Super Bowl halftime show. That year, the Super Bowl drew in 98.2 million viewers. It’s a coveted event for recording artists to play. Before working with Jay-Z, the NFL…