To know vs. to do

The team at Basecamp recently did a six-week sprint to improve the product’s onboarding flow. They did a bunch of stuff and shipped it. The result was a 30% increase in conversion rate. 

“What happened?!” you might ask them. “How? What’s the best practice?” 

They don’t know. They don’t care. “The point wasn’t to know, it was to do,” Jason Fried writes. “And it was done.”

If you’re someone who is good at doing stuff, and not so interested in managing and A/B testing and analysis, finding a team like this is imperative. It will enable you to play to your strengths, and deliver a lot of value to the business. 

You will be able to take ideas into reality, running with your work much more easily than you would at an organization that values or requires management and analysis. 

Leave a Reply

Your email address will not be published. Required fields are marked *