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A technique if you can’t figure out what you want
One of the more challenging questions you may come across is, “What do you want?” In The Alter Ego Effect, Todd Herman shares a powerful prompt: I leaned back in my chair, waiting for Michael, a fairly successful real estate professional, to answer my question: “What do you want?” He looked pained, like he couldn’t…
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Spot the difference
Early in my career, I worked at Lifehacker as a staff writer. I needed to write three short posts every day, and two long ones each week. My editors were giving me comments and suggestions on all of these posts, but I noticed a tension: as I accepted these changes and resolved comments, they would…
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Two product and content marketing prompts
What your customers should do after they buy your product These are particularly useful for new customers, as well as prospects who are really close to buying: How your team uses your own product These are a fun, engaging way to cover two important things your buyers will want to know—what it’s like to work…
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Three lessons from Peter Yang
I recently worked on a post with Peter Yang for the Figma blog. While the post is about 10 rules for making products that customers love, I learned a lot about Peter’s work as a creator while doing research for the post. Peter works a full-time job as a product lead at Roblox, and writes…
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The 90% tax on your creative work
Mahershala Ali says: You really only actually act between action and cut. 10% of the time. The rest of it is prepping for [it]—the wardrobe, the costume elements of it, the building the psychology and getting ready for the piece itself. Actually getting to act is such a miniscule part of the experience that you…
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The 50 best 50 Cent quotes
During the commute to work, I find myself returning to the audiobook of 50 Cent’s Hustle Harder, Hustle Smarter. While he’s best known for his music and TV productions, 50 Cent’s quotes, opinions, and ideas have resonated with me more than I’d expected (like here and here). In this post, I’ve put together a list…
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It’s not real feedback until it hurts
If you want to learn, you need feedback. There’s a reason that Marshall Goldsmith’s method involves interviewing the people around his clients; because he interviews them and takes in their feedback about his client. Without someone like Marshall, it’s a bit more difficult to take in real feedback from people. Cate Hall suggests one way,…
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“I should have done this earlier”
Or, celebrate—because it’s great that you’re doing it now, and you’ve figured it out for the next time.
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Three things I learned about execution as an employee (that I didn’t as an entrepreneur)
1. There is always a surplus of work that needs to be done. As an entrepreneur, it’s easy to “deprioritize” this stuff and drop the ball, and not feel the effects until later. As an employee, that’s not possible, because your team will hold you accountable. You need to manage all of these things well;…
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Demos need details
In Creative Selection, Ken Kocienda describes a backlot scene from Singin’ in the Rain, set on a Hollywood backlot intended to look like a city street. Immediately before Kelly dunks himself under a gushing downspout draining water from the roofs of the “buildings” he is dancing past, he skips past La Valle Millinery Shop, an…