Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Be mindful of what you look for, because you might find it

    During the first few weeks Terry Crews was on set for The Expendables, he felt miserable. While the actors were in the major action scenes, his character was playing a minor role. He was brought in as a replacement for Wesley Snipes, and chosen for the role because of his muscles. He sat around in…

    Herbert Lui

    September 28, 2024
    Creativity, Expectations
  • Action vs. declaration

    The smallest action is worth a thousand bold declarations. A declaration merely tells somebody else what you want; an action shows them what you want and your drive to make it happen. Championship coach Bill Walsh puts it this way in The Score Takes Care of Itself:  Someone will declare, “I am the leader!” and…

    Herbert Lui

    September 27, 2024
    Creativity, Creator Confidential, Figma, Life
  • Cross-subsidization

    A full-time job (or other paid gig) sustains a creative hobby financially. A creative hobby sustains a full-time job energetically and with collected expertise. Keeping each objective clear is important. A creative hobby is free from financial pressure. A job is free from personal inclinations, and can keep the practitioner (you!) disciplined, professional, and fulfilled.

    Herbert Lui

    September 26, 2024
    Creativity, Creator Confidential
  • Realistic vs. dream jobs

    When you’re choosing to commit to a client or employer, your realistic option may actually be a worse fit for you than your dream option. There are all sorts of reasons for this. For example, if you’re looking for a new client, maybe you have more in common with your dream client—shared references, experiences, values,…

    Herbert Lui

    September 25, 2024
    Creator Confidential, Expectations
  • Doing your work your way

    John Calhoun joined Apple in the 1990s. He approached his work by making quick prototypes, whereas his coworkers would often carefully plan and design their software, whiteboarding it out before writing even one line of code. He writes: From my approach of diving in rather than planning I began to regard myself at Apple as…

    Herbert Lui

    September 24, 2024
    A Matter of Time, Creativity, Creator Confidential
  • A business needs its own magazine

    Backstory is the name of a bookstore in London, UK. This bookstore publishes a self-titled magazine that I picked up recently. It’s good.  More importantly, it makes sense. Backstory works with a community of people including distributors and authors, so this magazine is a channel for them to highlight the community and as a launchpad…

    Herbert Lui

    September 23, 2024
    Contentions, Creativity, Promotion
  • Retitling

    In 2000, Robert Solomon released his book, Brain Surgery for Suits: 56 Things Every Account Person Should Know.  In 2016, that piece of work was re-released as the title it’s best known for, The Art of Client Service: The Classic Guide, Updated for Today’s Marketers and Advertisers. Same work, new packaging, with two additional chapters. …

    Herbert Lui

    September 22, 2024
    Creativity, Creator Confidential, Promotion
  • Typing vs. writing

    If you’re a writer, you’re writing 24–7–365. Everything you read, see, and experience is material for your writing.  Pay attention and live deeply. Take lots of notes—on index cards, on your phone, on a napkin, wherever. Draw stuff. Make voice memos. Keep it all organized. Some days, you’ll have 15–30 minutes to type it out…

    Herbert Lui

    September 21, 2024
    A Matter of Time, Creativity, Creator Confidential
  • On personal change

    Your first steps to changing yourself for the better may be inspired by somebody else in your life. You think you’re changing for them. In actuality, there’s a good chance that the main beneficiary of the change is you. Let’s say you used to handle conflicts poorly. After a lot of classes and constant practice,…

    Herbert Lui

    September 20, 2024
    A Matter of Time, Life
  • Signs of maturity

    A bias for calmness and inner peace. A stronger confidence that things will work out in the long run. Patience. An open-mindedness to what’s new, while still preferring your own taste. An ability to feel small for a short time, knowing that’s what it takes to be the bigger person. Appreciating youthful energy, as you…

    Herbert Lui

    September 19, 2024
    A Matter of Time, Creativity, Life
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