Self-initiated creative projects:
- New Material, a show where Hamza and I discuss creativity and productivity, through a business and hip-hop perspective.
- Three Thought Starters, a newsletter that replaced my old one. It’s currently on hiatus.
- Marketing initiatives for my book Creative Doing, including its first brick and mortar appearance at BookCulture’s Long Island City and Columbia University branches, as well as its first BookBub campaign, and its first Hacker News appearance.
I worked at Figma as a content strategist (I wrapped up my gig there in June), here are three projects:
- I started a distribution workshop practice at Figma, which looked like bi-weekly meetings to make it easier for the Story Studio and its collaborators (e.g., social, partners, email, comms, etc.) to launch and promote upcoming articles. I also wrote up a full menu of tactics and would kick off each session with ideas to help energize the conversation. There’s a lot more worth writing on this one. One of the more wide-reaching launches was this post on databases, which earned a hat tip from my coworker Samantha Steele.
- One of my final projects at Figma was to work on its zine, The Prompt. I did this interview with Ovetta Sampson on the topic of minimum viable data. Lots of double checking and proofing efforts as well for the print version.
- A handful of other articles with Figma: I interviewed Peter Yang and co-wrote this one under his name, as well as summarizing an interview with David Hoang. I also wrote this feature for the Jira for Figma launch.
I joined FGX as its director of marketing, here are three projects:
- One of my first projects at FGX involved the launch campaign for the FGX Platform, which we announced through this post, LinkedIn, and emails to customers. I kicked off the drafts, made recommendations on strategy, and worked closely with James Wong to polish all of this.
- I refreshed a couple of strategic, product-centric, blog posts, such as this one comparing FGX’s services to those of a hub-and-spoke network.
- I also started a social media practice, a monthly email digest, and an executive communications strategy and production process.
I didn’t count all of the blog posts that I published here (including my 1000th!), which I’m absolutely delighted by. There were also some really important personal practices I shipped, including a meditation practice and journaling. I got to do a fair amount of travelling, including my honeymoon with my partner which was really special to me.
Still, I get the nagging feeling some things are missing. I’ll add any I missed as they come boomeranging back to my mind.
Happy new year!
You can find a list of some of my earlier projects here: