Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Sheridan’s levels of autonomy

    AI can easily take over generative creative work because that stage of work has a lot of room for making mistakes. In fact, you could say that mistakes are encouraged. Sometimes, an AI hallucination is the best thing that could happen to an idea. However, at some point in the creative work, there’s much less…

    Herbert Lui

    May 26, 2024
    Creator Confidential, Life
  • One sitting vs. many sittings

    When you commit to making something, and not stopping until you’re finished, you’re tapping into an incredibly powerful energy. This is the power of one sitting. It has the same energy as a sprint. For example, hackathons take this force to the extreme, stretching the time window out to a full day or two. If…

    Herbert Lui

    May 25, 2024
    A Matter of Time, Creativity, Life
  • From 0 to 3,000 book sales

    I recently found out I’d sold over 3,000 copies of Creative Doing in under two years. My goal is to promote the book until I sell 10,000 copies, a number which represents the point where people are discussing it via word of mouth. I am well on my way towards it. I have been putting…

    Herbert Lui

    May 24, 2024
    Creativity, Creator Confidential, Promotion
  • Afterthought vs. forethought

    Marvel has made a bunch of really great, cohesive, films that fit together well. You’d think that they had it all planned it out, and that’s not the case. Rather, the studio looks back at its previous body of work for material that could turn into solutions. C. Robert Cargill, screenwriter on the 2016 Doctor…

    Herbert Lui

    May 23, 2024
    A Matter of Time, Creativity, Creator Confidential
  • On my 366th day at Figma

    Today I ran a distribution workshop for the editorial team. To prepare, I also dropped in a dozen thought starters for promoting two posts in a distribution workshop I run.  I also promoted a blog post for a feature that our team announced today. I was particularly hands on with this promotion and we tried…

    Herbert Lui

    May 22, 2024
    A Matter of Time, Figma, Promotion
  • Find a task that charges your battery

    When you look at people who practice consistently, the task makes them feel more energized after they leave it—not more drained. It’s similar to completing a workout; you feel completely exhausted because you left it all in the gym, and yet in a strange way you feel stronger and charged up as well.  When he…

    Herbert Lui

    May 21, 2024
    A Matter of Time, Creativity, Creator Confidential
  • Stick around until you find the lightbulb moment

    While Marques Brownlee is well-known for his influence in technology now, his first YouTube video wasn’t even about tech. It was a video of his golf swing, and a request for analysis. Marques eventually started filming tech tutorials though, and he saw a lightbulb moment a dozen videos in, when a video of him installing…

    Herbert Lui

    May 20, 2024
    A Matter of Time, Creativity, Creator Confidential, Expectations, Promotion
  • Pecking wood

    Long before Kevin Feige became the president of Marvel Studios, he was rejected from USC’s film school program five times in a row. He was accepted with his sixth application. Imagine if you were Kevin, writing the second, third, fourth, and fifth applications. Your family starts to ask you questions, inadvertently turning up the volume…

    Herbert Lui

    May 19, 2024
    A Matter of Time, Expectations
  • Don’t overlook pain prevention

    A father wanted to show his son how important it was to regulate his emotions. The son was given a rule: whenever he got upset, he would hammer a nail into their wooden fence. Initially, the son hammered a lot of nails, but the practice taught him to be more mindful of his temper. He…

    Herbert Lui

    May 18, 2024
    Life
  • Letting go

    Unlearning is an incredibly important skill. It’s also often, in my experience, much more difficult than learning.  Part of that is probably because we go through decades of learning to acquire facts, lessons, and insights, but there isn’t much of a curriculum on unlearning beliefs and scripts. I’ve had some experience applying and practicing in…

    Herbert Lui

    May 17, 2024
    Creativity, Expectations, Life
←Previous Page
1 … 43 44 45 46 47 … 140
Next Page→