Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Reality catches up

    A good plan is preparation—or at least, preliminary work—for dealing with reality. Sometimes, you may want to avoid planning, and take a more spontaneous stance to your work. For example, if you find yourself inspired or in the zone, you may want to clear your calendar of your other obligations—or prevent those events from accumulating…

    Herbert Lui

    June 25, 2024
    A Matter of Time, Expectations
  • Shoot your shot

    When actor and former NFL linebacker Terry Crews was a senior in high school, he played on the basketball team. During a practice session, he had an open shot and his coach yelled at him for not passing it to the team’s star player, Craig. When Terry tried explaining himself, his coach stopped practice and…

    Herbert Lui

    June 24, 2024
    Expectations, Life
  • Luck vs. skill

    There are parts of how something turns out that are within your control. This set of knowledge, actions, and beliefs, you can call “skill,” “hard work,” or “effort.” Your judgement of what’s in your control is known as “wisdom” or “reason.” For some people, it’s useful to believe that you can achieve positive outcomes largely…

    Herbert Lui

    June 23, 2024
    Creator Confidential, Expectations
  • Self-belief vs. the odds

    Of the 49,000 members of the Actors’ Equity Association, the national union of stage actors, about 17,000 work at a median income of $7,500 in 2013. That’s not considering actors who don’t qualify for or participate in the union, who are likely paid less or working less. The conventional path of an actor is built…

    Herbert Lui

    June 22, 2024
    Creativity, Creator Confidential, Expectations
  • How do you think it’s going to turn out?

    Imagine that any time a meteorologist forecasted the weather, the prediction changed how the weather would be that day. So for example, if they predicted it would be sunny, then it was more likely to be sunnier that day. If they predicted it would be rainy, then it would be more likely to be rainy.…

    Herbert Lui

    June 21, 2024
    Expectations
  • Ask people to give you what you want

    In December 2009, Patrick McKenzie invited Thomas Ptacek out to coffee in Chicago. This was unusual for Patrick, because he wasn’t comfortable writing cold emails at the time. While Patrick’s original intention was to gossip about Hacker News threads—they were the top two users by karma points—the conversation shifted to Thomas asking Patrick about SEO…

    Herbert Lui

    June 20, 2024
    Creator Confidential, Expectations
  • Don’t let the name stop you

    Naming your business or your project is an important decision. A good name will help people remember your work and make a good guess about what it is, a bad name will confuse them or worse—give them a reason not to take your work seriously. Julien Smith wrote a really good guide here, and I’ve…

    Herbert Lui

    June 19, 2024
    Creativity
  • Re-appraising perfection

    The story of perfect: Perfect is free of fault, incompletion, and error. Perfect is safety. Perfect is first place, a gold medal, or 100%. It is happily ever after, the peak of excellence, something to remember while also setting and forgetting.  This is the imagined reality we live in, a story based on the assumption…

    Herbert Lui

    June 18, 2024
    Creativity, Creator Confidential, Expectations
  • Liberating rules vs. governing rules

    In my early 20s, I found myself getting easily distracted by social media. So I introduced a rule into my life, which was to check social media only after 6pm.  That particular rule was great, because it freed me from the possibility of getting a quick, thin, reward. I was free to be more present,…

    Herbert Lui

    June 17, 2024
    Creativity, Life
  • Coping with reality

    Imagine you have a bag full of papers you carry with you everywhere. Each paper has a set of instructions. Every time you experience a strong enough negative emotion, you instinctively pull one of these papers. You do that because you know you will feel better after you follow the instructions. You’ve done this for…

    Herbert Lui

    June 16, 2024
    Expectations
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