Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Ladders as liberating rules

    Aaron Renn made a mistake early in his career. He attended Indiana University in Chicago, and he started his career in mid-tier corporate consulting. At the time, he didn’t have a clear perspective on the possibilities outside of his small town. He writes, “My choices were extremely high ambition by the standards of that community,…

    Herbert Lui

    November 6, 2024
    Creativity, Expectations
  • Waking up from the trance of hesitation

    Sometimes you can control how something turns out. Sometimes, you can’t. You only have so much energy in your life. If you dedicate your attention to controlling how one project turns out, you will need to let go of how the other projects turn out in that present moment.  If you don’t, you’ll start to…

    Herbert Lui

    November 5, 2024
    Creativity, Expectations
  • Very early Thursdays

    For over a decade, that’s when Tyler Brûlé would write his Fast Lane column for the Financial Times. Of all details in his farewell article, that’s the one that stuck with me. It’s a helpful reminder that there is no secret technique. Everyone makes the same bargain with time—hacking it out of the marble of…

    Herbert Lui

    November 4, 2024
    A Matter of Time, Creativity
  • Giving new life to a dead publication

    Publications are difficult to keep up. Unlike a book—which you can write and publish once—a publication regularly is preparing to work on a new issue. Publications bear much resemblance to warm-blooded animals. They require constant attention, energy, and love. Every publication comes to an end at some point. I understand that. A few mornings ago,…

    Herbert Lui

    November 3, 2024
    Contentions, Creativity, Promotion
  • Wiggle room

    The second-worst thing that can happen to a good habit is interrupting it. Let’s say you’d been running for 10 days in a row, and on the 11th you stopped for some reason. You got busy, the weather was bad, etc. The worst thing that can happen to a good habit is letting that one…

    Herbert Lui

    November 2, 2024
    Creativity, Life
  • Free coffee

    The other day, I ordered a coffee at a restaurant. I sipped it slowly for 15–20 minutes, and then I asked for the bill. I waited a few minutes, and caught the manager’s eye. He said, “Sorry for the delay—don’t worry about it, it’s on the house.” The saying goes, “There is no such thing…

    Herbert Lui

    November 1, 2024
    Contentions, Creator Confidential, Life, Promotion
  • The minimum

    Whatever your job is, there is a good chance you can get away with doing the minimum. You can fall into a pattern of slipping on deadlines, asking for more time, and not staying on top of a project. It’s less than a regular effort; it’s the minimum. If you add just enough value to…

    Herbert Lui

    October 31, 2024
    A Matter of Time, Creator Confidential, Expectations
  • Three things about deadlines

    In order to plan a project well, you need a deadline. Even small tasks—meetings, emails, and occasions—all come with deadlines. Inspiration comes with a subtle version of a deadline: an expiry date. If you don’t bring the idea to life in a given time—its own deadline—the idea will look for someone else. The idea needs…

    Herbert Lui

    October 30, 2024
    A Matter of Time, Creativity
  • Easy, boring, and obvious

    When an idea or task is boring, obvious, and easy to you, you might want to dismiss it. It feels low effort, or even effortless.  But just because it comes naturally to you, doesn’t mean it does for everyone else. You may have stumbled into your core strengths—a zone of genius that other people want…

    Herbert Lui

    October 29, 2024
    A Matter of Time, Creativity, Creator Confidential
  • Feedback vs. validation

    Imagine you bump into someone you idolize. You muster up the courage to introduce yourself and talk a bit about your work. They offer to have a look and give you feedback. You accept. You were hoping they would love it, but they only offer critical comments. It’s not in a mean spirit, but the…

    Herbert Lui

    October 28, 2024
    Creativity, Creator Confidential
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