Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • The Consistency Journal
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  • Rethink your product’s price, packaging, and promotion

    A few weeks ago, memory chips got more expensive. This would affect pricing for a lot of companies that needed these chips for their devices. Nintendo was one of these companies. In one view of the world, a deeper vertical integration would’ve helped solve this problem; if Nintendo made its own chips, it would have…

    Herbert Lui

    May 16, 2026
    Creativity, Creator Confidential, Promotion
  • The prolific Iceman

    Drake’s decision to release two albums in addition to his long awaited Iceman—that’s three albums total—resonates with me. He’s one of the more prolific artists who actually follows through, delivering an album almost every year since his debut.  I’m sure dropping more songs at once helps him earn more revenue from streaming, and it helps…

    Herbert Lui

    May 15, 2026
    Creativity
  • Take more photos

    The other day, I saw a writer post a photo of the New York City subway from many years ago. Having moved out of New York City recently, I wished I took more photos to help jog my memory. This stands out in contrast to my own words from last year, “Take fewer photos. Be…

    Herbert Lui

    May 14, 2026
    Around the World, Creativity, Turning Stories
  • Reflecting on creative consistency

    When some of my friends set their minds to something, they don’t stop. They make it look easy. I know friends who commit to publishing a newsletter every month, and they’ve been doing it for years. Though I write this blog post every day, there are many times when I consider quitting. The path is…

    Herbert Lui

    May 13, 2026
    Creativity, Creator Confidential, Expectations
  • Confidence is high

    Wayne Chang was a professor at the University of Waterloo’s entrepreneurship and business program. At the end of classes and emails, he would close off with the statement, “Confidence is high.” In their tributes to him, this motto was one that students recalled and reaffirmed. Wayne passed away months ago, before I found out about…

    Herbert Lui

    May 12, 2026
    Creativity, Expectations
  • The courage to miss out

    “FOMO,” an acronym that stands for “Fear of Missing Out.”  “JOMO,” which stands for, “Joy of Missing Out,” is a fulfilling experience. The reward of JOMO is the feeling of purpose you earn by behaving in a way that’s true to yourself. It’s the same feeling of fulfillment you feel when you behave with integrity.…

    Herbert Lui

    May 11, 2026
    Creativity, Life, Turning Stories
  • Ira Glass, and the gap

    A few days ago, I published an essay convincing you to be prolific. I was elaborating on the idea that focusing on quantity will lead to better quality, a lesson I learned in 2013. When I was writing that original post, I came across a useful metaphor from Ira Glass, about how people experience a…

    Herbert Lui

    May 10, 2026
    A Matter of Time, Creativity, Creator Confidential, Expectations
  • Vinyl isn’t just about the sound

    In 2025, people bought over 45 million vinyl records, spending over $1 billion in the process. What’s more surprising: a stat from 2022 suggests that 50% of vinyl buyers in the US don’t own a record player.  To a vinyl collector, this is absurd, and perhaps even heresy. What would a person do with a…

    Herbert Lui

    May 9, 2026
    Contentions, Creativity, Creator Confidential, Promotion
  • Let the small stuff slide

    There’s a book with a great title, Don’t Sweat the Small Stuff. It has been recommended to me by family and good friends on separate occasions. The hard part is applying the title: actually not sweating the small stuff. It means letting the bit of discomfort roll off you, when it, unchecked, would drive you…

    Herbert Lui

    May 8, 2026
    Expectations, Turning Stories
  • Why I’m prolific, and why you should be too

    In 2013, I came upon an idea that quantity was a reliable way to find quality. It was one of the most useful lessons I have learned, and I’ve aimed to be prolific. It’s why I write every day, and I choose to spend much of my time making as much new work as possible.…

    Herbert Lui

    May 7, 2026
    Creativity, Creator Confidential
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