Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • The Consistency Journal
  • Newsletter
  • Speaking
  • Incline to the improbable

    In late 2021, my partner and I moved to Hong Kong. Several months in, I chatted with a friend I went to high school with in Canada. He couldn’t believe I had moved there.  The music I listened to in high school, the language I spoke, my interests and friends, none of them suggested to…

    Herbert Lui

    May 21, 2026
    Creativity, Creator Confidential, Expectations, Life, Turning Stories
  • A technician’s expertise

    Several months ago, I moved into a new condo. Shortly after, I noticed the arm in my condo’s dishwasher was loose. It seemed to chug along fine without. Then, a real hiccup, a few days ago: the dishwasher stopped 10 minutes into a cycle and displayed an error code. In searching for what the error…

    Herbert Lui

    May 20, 2026
    Creator Confidential, Turning Stories
  • Scheduling, payoff, and clarity

    As I return to my business writing practice, I’ve also been getting in the groove of finding new business opportunities. Using the Consistency Journal, I’ve found three things that get in the way of me practicing every day: Scheduling: You need to make time to practice. You can do so ahead of time, or you…

    Herbert Lui

    May 19, 2026
    Creativity, Creator Confidential, Expectations
  • Bloat

    One tradeoff with being prolific is bloat. If you’re being prolific, and someone was to sort through your body of work, they’d find some good stuff amongst a bunch of pretty bad stuff. In other words, it’s a lot of work for them to sort through. One solution is to judge your work after they…

    Herbert Lui

    May 18, 2026
    Creativity, Creator Confidential
  • Five conditions that amplify your best efforts

    Try jumping on a trampoline, on concrete, and on a sofa. You’ll quickly see different results, even with the same effort. Those are conditions.  Each condition helps you achieve something different. Is your goal to get as high as possible, as steadily as possible or to create the safest landing? As you’re reading this, there’s…

    Herbert Lui

    May 17, 2026
    Creativity, Creator Confidential, Expectations, Turning Stories
  • Rethink your product’s price, packaging, and promotion

    A few weeks ago, memory chips got more expensive. This would affect pricing for a lot of companies that needed these chips for their devices. Nintendo was one of these companies. In one view of the world, a deeper vertical integration would’ve helped solve this problem; if Nintendo made its own chips, it would have…

    Herbert Lui

    May 16, 2026
    Creativity, Creator Confidential, Promotion
  • The prolific Iceman

    Drake’s decision to release two albums in addition to his long awaited Iceman—that’s three albums total—resonates with me. He’s one of the more prolific artists who actually follows through, delivering an album almost every year since his debut.  I’m sure dropping more songs at once helps him earn more revenue from streaming, and it helps…

    Herbert Lui

    May 15, 2026
    Creativity
  • Take more photos

    The other day, I saw a writer post a photo of the New York City subway from many years ago. Having moved out of New York City recently, I wished I took more photos to help jog my memory. This stands out in contrast to my own words from last year, “Take fewer photos. Be…

    Herbert Lui

    May 14, 2026
    Around the World, Creativity, Turning Stories
  • Reflecting on creative consistency

    When some of my friends set their minds to something, they don’t stop. They make it look easy. I know friends who commit to publishing a newsletter every month, and they’ve been doing it for years. Though I write this blog post every day, there are many times when I consider quitting. The path is…

    Herbert Lui

    May 13, 2026
    Creativity, Creator Confidential, Expectations
  • Confidence is high

    Wayne Chang was a professor at the University of Waterloo’s entrepreneurship and business program. At the end of classes and emails, he would close off with the statement, “Confidence is high.” In their tributes to him, this motto was one that students recalled and reaffirmed. Wayne passed away months ago, before I found out about…

    Herbert Lui

    May 12, 2026
    Creativity, Expectations
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