Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Do things that make you feel proud of yourself

    You probably won’t feel proud of binge watching a TV show. You’ll almost certainly feel proud when you do one of these things: Make progress towards your goals. The greater the reluctance you feel before, the more pride you’ll feel after. Write or speak something from the heart. Put it out there. Take a small…

    Herbert Lui

    October 2, 2025
    Creativity, Expectations
  • Three useful pieces of advice for public speaking

    In a vaulted episode of New Material, I received public speaking advice from Hamza (and, in exchange, advised him on publicity). While I was very focused on speaking as a business opportunity, Hamza’s most powerful advice for me was to practice speaking as its own craft, exactly like I treated writing. With that intention, I’ve…

    Herbert Lui

    October 1, 2025
    Creativity, Creator Confidential
  • Music is a buoy in the seas of time and space

    What new music do you listen to when you travel? Because if it goes well together, there’s a good chance that your brain will naturally associate it with the place. You can tap into this by being open to what’s around you, as well. In one of our first weeks living in New York City,…

    Herbert Lui

    September 30, 2025
    A Matter of Time, Around the World, Creativity
  • Don’t just support it, enjoy it

    Good friends, communities, and families do more than just support each other. They enjoy being around each other and getting to know each other more.  Everyone knows they don’t have to be there. That’s what makes it more special. When someone is “bringing the energy,” they are deciding not just to support a project, they…

    Herbert Lui

    September 29, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
  • The paranoid only survive if it doesn’t kill them first

    “Only the paranoid survive,” is a great business book title. It also contains a kernel of truth for business leaders. Without paranoia, the people running a business will grow complacent, and lose to a more innovative competitor. The flip side is this: paranoia can kill too. The entrepreneur who deals with anxiety, fear, and insecurity…

    Herbert Lui

    September 28, 2025
    Creator Confidential, Expectations
  • Make your phone dumber so it’s less addictive

    A smartphone—like an iPhone, or one that runs Android—is capable of many things. It can help you do your shopping. It can keep you in touch with thousands of people. It can notify you whenever someone is reaching out to you. Whatever your laptop computer can do, you can probably do it on your smartphone…

    Herbert Lui

    September 27, 2025
    Creator Confidential, Life
  • Robert Frost on uniting your hobby and vocation

    Good things happen when you find the Overlap. Here’s an excerpt from a poem by Robert Frost (via Jim O’Shaughnessy) that describes the Overlap very well: My object in living is to uniteMy avocation and my vocationAs my two eyes make one in sight.Only where love and need are one,And the work is play for…

    Herbert Lui

    September 26, 2025
    Creativity, Creator Confidential
  • Making art is a small part of the job

    DJ Khaled is an artist, and a very popular one at that. He doesn’t sing, rap, or make the beat. He makes songs by finding good instrumental tracks and hiring other artists to record over it. Some people—maybe a lot of them—take this to mean that he doesn’t make music. So what does he actually…

    Herbert Lui

    September 25, 2025
    Creativity, Creator Confidential, Promotion
  • The desire paths of your mind

    When you walk off the sidewalk or paved ground, you contribute to a desire path. The more people that do this, the clearer the path that emerges. Here’s an image of a desire path: Apply this metaphor to your mind. Imagine that your mind was a town that you have designed with a lot of…

    Herbert Lui

    September 24, 2025
    Creativity, Creator Confidential, Expectations
  • When you change your routines up, you slow time down

    I used to work as a writer for Lifehacker. A couple of years before that gig, I’d already started writing guest posts for them. I wrote the first of these while I was a student, about how our brains perceive time. I was curious about it because I noticed people older than me always saying…

    Herbert Lui

    September 23, 2025
    A Matter of Time, Around the World
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