Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • What do you want to focus on?

    What do you want to do, right now? What will other people think? What are some reasons you might succeed?  What are some reasons you might fail?  What are the emotions you feel? Does it matter? Who says something needs to get done? What’s the reason it’s important? What’s more important to you—being right, or…

    Herbert Lui

    August 27, 2025
    Life
  • The lion and the rat

    Here’s a good fable from Jean de La Fontaine: A Rat, in quite a foolish way, Crept from his hole between a Lion’s paws;The king of animals showed on that day His royalty, and never snapped his jaws.The kindness was not unrepaid;Yet, who’d have thought a Lion would need aid From a poor Rat? Soon…

    Herbert Lui

    August 26, 2025
    A Matter of Time, Turning Stories
  • Poetry vs. textbook

    If you want to write a book of poetry, don’t try to write a textbook.  The goal is to get the reader to think and feel. It’s not to give the reader a multi-volume, encyclopedic, collection on a topic.  If the reader is upset, you need to decide if they wanted a textbook and bought…

    Herbert Lui

    August 25, 2025
    Creativity, Creator Confidential
  • A bit of unconditional love, for the things you make

    Raymond Carver, a writing professor and author of short stories, had friends who published their work and apologized for it not being very good. “It would have been better if I’d taken the time,” they would say. Raymond responded: I wanted to say to my friend, for heaven’s sake go do something else. There have…

    Herbert Lui

    August 24, 2025
    Creativity, Creator Confidential, Turning Stories
  • Out the backpack

    In order to help my book find more readers, I attend events. I bring books and give away free copies. When my shoulders strain from the weight of the books in my backpack, and I wonder if there’s an easier way to do this, my mind goes to Rich Paul selling clothes out of the…

    Herbert Lui

    August 23, 2025
    Creativity, Creator Confidential, Promotion
  • Products, services, education, self service, and scale

    If you visited a grocery store in the 1800s, one of many clerks would do the shopping for you. It was only a century ago when you might choose an item from the shelf yourself, which is what many of us do today at a supermarket. The same thing has taken place with paying for…

    Herbert Lui

    August 22, 2025
    Figma
  • You, independent publishing, and the audience

    Kevin Kelly shares everything he knows about independent publishing, and concludes:  The way I approach publishing today is with as much self-publishing as I can handle. I’d write in public installments, as a subscription newsletter, or e-book single chapters, or simple posts on my blog. If I could find an audience that wanted more of…

    Herbert Lui

    August 21, 2025
    Creator Confidential
  • Personal growth happens after voluntary discomfort

    More often than not, you won’t feel good before going to the gym. Maybe not even during. You’ll feel good after. Nobody’s forcing you to go, so it’s up to you. The popular saying goes, “The hardest part is putting the shoes on.” Personal growth works the same way. It takes place only after voluntary…

    Herbert Lui

    August 20, 2025
    Creativity, Creator Confidential, Expectations, Life
  • Stay with it

    Imagine going up a roller coaster. The butterflies in your stomach are fluttering. There’s no turning back, you’re buckled into the seat. Without you realizing it, your breathing has grown shallow. Excitement, anxiety, and fear, all mixed up into one. The feeling crescendos as your seat gets higher and higher up into the air. All…

    Herbert Lui

    August 19, 2025
    Creativity, Expectations, Life, Turning Stories
  • How to walk more

    If you want to live longer, one good way to start is to walk several thousand steps a day. (10,000 steps is the gold standard, though not scientific—the number was the result of a marketing campaign for a Japanese pedometer.) It’s not difficult to walk several thousand steps every day living in a city. In…

    Herbert Lui

    August 18, 2025
    Creativity, Life
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