Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Good project management is about getting ahead of opportunities and problems

    One useful way to think about project management involves anticipation. You can consider different scenarios and make plans for how to handle them. Goals and visions can serve as anchors for these scenarios. So can unplanned opportunities that pop up, and problems that you can foresee. For example, a friend of mine leading a publicity…

    Herbert Lui

    November 10, 2025
    Creator Confidential, Turning Stories
  • Your routines are your opinions

    There is a private library in the outskirts of Kyoto, called Kissa Fang. The books are meticulously organized. When you enter, a staff member hands you a wooden block. Any time you take a book off the shelf, you place the wooden block as a placeholder. This routine also enforces two opinions: read one book…

    Herbert Lui

    November 9, 2025
    Creativity
  • Fill in stories with realistic details

    One of my favorite authors was hired by a prestigious media platform to do a travel show. He hired one of his favorite rappers to record the theme song. He got paid to travel. He went on adventures, gained notoriety, and grew the community of people who followed him. It all looked great from the…

    Herbert Lui

    November 8, 2025
    Creator Confidential
  • Bias for novelty

    If you’re used to the same routines every day—same route to work, same apps and websites, same friends—then you have a lot to gain by exploring. Try a new coffee shop, restaurant, or bar. Visit a nearby local town. Don’t order your favorite dish, set out to find a second favorite. Don’t be surprised to…

    Herbert Lui

    November 7, 2025
    Around the World, Creativity
  • If they can do it, so can you

    When I was 18, I had contemplated wearing contact lenses for at least a couple of years. I had a hunch that I’d look a little better without glasses. But I’d gotten familiar with wearing them, and I didn’t know if the effort put into wearing contact lenses would be worth it. This sense of…

    Herbert Lui

    November 6, 2025
    Expectations
  • The right and wrong times to burn the boats

    When you’re in a good position, there are multiple ways for you to win. When you’re in a bad position, there’s only one way for you to win, and it requires some divine intervention. This analogy is balanced out by ancient wisdom: The night before a critical battle, an army’s general ordered them to burn…

    Herbert Lui

    November 5, 2025
    Creator Confidential, Expectations, Turning Stories
  • Document whatever’s in front of you

    On Sunday evening, I saw a man sitting at the back of a vintage shop in Daikanyama. He sat on a small stool, with his backpack tucked between his legs.  His right hand held a blank notebook open, his left held a black pen. He drew the scene in front of him—racks of pants, shirts,…

    Herbert Lui

    November 4, 2025
    Around the World, Creativity
  • Be mindful of what you’re getting good at

    A friend of mine had moved from Toronto to Hong Kong for work. When he first arrived, he didn’t know anyone. He had a decision to make: He could get really good at spending time by himself, including sitting at home in the evenings and watching TV.  Or, he could get really good at socializing.…

    Herbert Lui

    November 3, 2025
    Around the World, Expectations
  • Three particularly resonant posts

    A few of the recent posts here have resonated with me, possibly because I have been travelling: You can always choose to be calm: Even if someone’s intentions are to insult you, or have fun at your expense, you can choose to respond in a different way. Impress as few people as possible: I’ve used…

    Herbert Lui

    November 3, 2025
    Around the World, Turning Stories
  • In praise of the early morning flight

    Flying in the morning means waking up really early. It’s exhausting and inconvenient, so it deters a lot of people. The type of people who decide to make this tradeoff, and show up, are usually particularly responsible.  They’re punctual. They want more time at their destination, so much so that they’re willing to wake up…

    Herbert Lui

    November 2, 2025
    Around the World
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