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Reiterate
Wonder Shuttle is an editorial studio that works with companies to turn their team’s knowledge into additional hires at lower costs. It’s a way to make an impact with content, beyond marketing. I started Wonder Shuttle in 2013 and publicly launched it in 2014. From 2016 to 2018, I worked with Shopify and its enterprise…
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The Museum of You
At the Museum of Innocence in Istanbul, named after his novel of the same title, author Orhan Pamuk proposes a manifesto. Here’s an excerpt: “I am against these precious monumental institutions being used as blueprints for future museums. Museums should explore and uncover the universe and humanity of the new and modern man emerging from…
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Fans stick together
A fan is a person. That person who watches The Mandalorian might want to listen to the Midnight Boys and House of R while they wash dishes or during their commute. For most of the day though, the person isn’t actively being a fan. They’re working at their job, they’re making contributions to other people…
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Lighthouses
If you want to build something, and aren’t certain what yet, start by making work that brings people together. In other words, build a lighthouse for people to swim towards and congregate. Add value to their life—through insight, delight, or convenience. Analyses, templates, and free job boards are all great examples of lighthouses. (Memes can…
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Permission to Wonder
The millionaire author is sitting on the stage, and the host is taking questions. “Hi, great speech. I want to write books, just like you. I’ve met a couple of agents, I’m halfway through writing a book proposal, and I’ve got a very small mailing list. I know I should be promoting myself more, and…
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5 Sentences on Jeen-Yuhs Act 2
1. The most common and reliable way to make yourself a priority for your record label is to finish a product (Ye self-funded and called in favors to make a prototype of College Dropout and music video for “Through the Wire”), and to build buzz through self-promotion (the Def Poetry Jam audition tapes, the documentary,…
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Business trust over business size
A Redditor asks, “How do I look bigger than I am?” with some context: I own a startup that provides a service to organizations. I’m about 6 months in and I’ve grown monthly revenue to about 4k. I am the only employee (like most startups) and I’m finding as I move upstream, I’m getting asked…
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Why your backstory is a key to referrals and word of mouth marketing
In our result-oriented culture, it’s essential to focus on tangible, real, results. Shipping real work. Start a real business. Make real money. Drive real results. Working with real clients. Releasing real articles. Author Bernadette Jiwa sums up the mindset well in Story Driven: “We might register a domain name, get a logo designed, build a…
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The Overlap
The Overlap happens when we discover what we want to do, and what other people need in their lives. The Overlap happens when we find two skills that compliment each other well, and merge them into a new skill to tackle new problems. The Overlap happens when we create something new by taking two existing…
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5 More Sentences on Ye Releasing Donda 2 on the Stem Player
1. The classic saying goes, “There [are] only two ways to make money in business: One is to bundle; the other is unbundle.” 2. Before the internet, a compact disc with pre-recorded music used to sell for $16.98, from which the artist might earn around $2.72. 3. After the internet, a Spotify stream pays the…