Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • To all the dreams I dreamed before

    When I look back at my teenage years, I think about how many opportunities I missed. Most of the time, I didn’t even hear about the opportunities or appreciate how important they were and how much they could change my life, so I didn’t develop my senses for it. The ones I did hear about,…

    Herbert Lui

    March 22, 2022
    Creator Confidential, Life
  • How I write every day

    As I’d written before, I’d been chugging along with my blog at the beginning of the year trying a very fixed weekly schedule and style guide. A day after the 100 Day Project started, I decided to try to write every day. When I’m busy, it just takes a couple of minutes and I basically…

    Herbert Lui

    March 21, 2022
    Creativity, Creator Confidential
  • 5 sentences on Ye speaking things into existence

    One of the most compelling parts of Ye’s backstory is how he tries to speak outcomes into existence (an example is in this interview). “Think it. Say it. Do it,” writes Ye and J. Sakiya Sandifer in Thank You and You’re Welcome. Ye’s perspective comes from roots in prosperity gospel, one of the tenets of…

    Herbert Lui

    March 20, 2022
    The Yeezy Way
  • Quintessentialism

    1. The best way to experience unexpected good things (e.g., positive business and personal outcomes) is to allow yourself to be the quintessential version of you. As much you as you can be. By being yourself and finding the intersections of how you can support other people, you will draw in the people who want…

    Herbert Lui

    March 19, 2022
    Creativity, Life
  • Positioning Ye

    Ye is well-known for his confidence and for speaking things into existence—a quality many of us admire and emulate—but it steals the spotlight from another one that’s actually way more powerful: positioning. Ye had parents who gifted him with self-confidence, but he also was a master of finding opportunities. First, he decided to produce music…

    Herbert Lui

    March 18, 2022
    The Yeezy Way
  • Why Ye should not start his own social media platform

    After Ye got suspended from IG, French Montana wrote that Ye would make his own social media platform. It’s an interesting idea, and he definitely could! It’d also be a risky one. Here’s why: The main benefit to mainstream social media is visibility. Ye makes headlines in mainstream press every time he posts, which perpetuates…

    Herbert Lui

    March 18, 2022
    The Yeezy Way
  • To bolster your confidence, work on your positioning

    Yesterday I read something that connected a lot of dots for me, so much so that I wanted to share it the excerpts at my blog right away. For starters, there are two general hunches—or “myths”—that I’ve been trying to untangle and unpack amongst many others. The first is: Confidence, innate or manufactured, creates an…

    Herbert Lui

    March 17, 2022
    Creator Confidential
  • 5 Sentences about Ye on Failing

    One of the things I admire most about Ye is his how he’s reconciled his perfectionism with the failure that comes with innovation. At his since-deleted blog post from 2008, Ye wrote, “It’s either pass or fail! A+ or F-!”  In his interview with REM in 2013, half a decade later, Ye says, “If everything…

    Herbert Lui

    March 16, 2022
    Uncategorized
  • How to distribute your writing

    A friend approached me a week ago or so with a really great long-form article he’d published. 3,000 words, really in-depth, oozing industry expertise. I wasn’t even part of the industry and I enjoyed it. He asked me for suggestions, and my main question was: What’s the plan for people finding this piece? Our minds…

    Herbert Lui

    March 15, 2022
    Creator Confidential, Promotion, Revision
  • Focus on what makes an experience matter, not the experience itself

    All the myths, lore, and backstories that you appreciate were crafted carefully and thoughtfully and improved through time, just like products and businesses and relationships. In The Wisdom of Life, philosopher Arthur Schopenhauer writes, “The world in which a man lives shapes itself chiefly by the way in which he looks at it, and so…

    Herbert Lui

    March 14, 2022
    Creativity, Life
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