Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Talking myself away from the fear of being seen

    Some people who have a lot to offer the internet feel too much doubt to write and publish it. Ashley Willis wrote a great post about this. Even though I publish here every day, I identify with this group of people. I’ve written for over 1,000 days now. Sometimes, for me, it feels like the…

    Herbert Lui

    April 22, 2025
    Creativity, Creator Confidential, Turning Stories
  • A new way of thinking

    One way to think about writing is to offer a new way of thinking about a subject.  You’re inviting someone over to your window to see the same topic, from your perspective. You’ve told yourself new stories in order to do what you need to do, and sharing these stories might help other people. For…

    Herbert Lui

    April 21, 2025
    Creativity
  • You learn to swim by swimming…

    Which means you need to get off dry land, and get in the water.  You’ll need a teacher. They work best with you in the water too. It’s gonna be scary at first. It’s gonna be wet. You’ll need to rinse after. That’s what it takes to learn to swim. (Applies to everything else too.)…

    Herbert Lui

    April 20, 2025
    Creativity, Creator Confidential
  • “Pain is inevitable, suffering is optional”

    A couple of months ago, I caught up with a good friend on the phone. An opening came up for me to recommend Derek Sivers’s book, Useful Not True, and so I did. I chatted with my friend again, a couple of days ago, and he told me the book resonated with him. Particularly, he…

    Herbert Lui

    April 19, 2025
    Creator Confidential, Life, Turning Stories
  • What the jellyfish knows: A compilation

    Do most people get stuck with their creative work because they didn’t create momentum? Or do most people create momentum, but need more time to think out a breakthrough idea? Which direction sounds more correct to you? To me, it’s very clear the first direction applies to more people. Most people’s creative ambitions die from…

    Herbert Lui

    April 18, 2025
    Creativity, Creator Confidential
  • My new Q&A video practice

    When I ran my editorial studio, business leaders asked me lots of questions. I wrote notes and jotted these questions down. A few months ago, I pulled all of these questions together into one document, just so I could see what themes emerged.  In the spirit of “Publish, don’t send,” I started posting the questions…

    Herbert Lui

    April 17, 2025
    Creator Confidential, Promotion
  • Don’t let AI determine your intentions

    Intention is the determination to do a specific thing, or act in a specific way. When you’re being intentional, and deliberate, you are taking the first step to exercising your will into the world. Everybody else might accept what’s happening, but you won’t. At its finest, AI technology helps augment and amplify your intention. The…

    Herbert Lui

    April 16, 2025
    Creativity, Creator Confidential
  • The jellyfish knows how to survive uncertain times

    A lion’s mane jellyfish can release up to 45,000 eggs per day. The jellyfish’s strategy is to lay as many eggs as possible and leave them to fend for themselves. Most of these eggs don’t survive, probably fewer than 0.1%. In ecology, this approach is known as a high reproduction selection—better known as r–selection. Fish,…

    Herbert Lui

    April 15, 2025
    Creator Confidential, Promotion, Turning Stories
  • From research to imagination

    You remember a fragment of a song that sounds like it’s from the eighties. You do some research, but you struggle to remember where you heard it, and when. Your guesses are more imagination than recall. No hints come to mind.  When this happened to Questlove, he was stumped. He decided to transform this research…

    Herbert Lui

    April 14, 2025
    Creativity, Turning Stories
  • Writers and readers as co-creators

    When you read a comic strip or a graphic novel, your eyes move from one panel to the next. What happens in between the panels? Your brain filled in the gaps. You participated in a co-creation process.  An experienced author or artist knows to intentionally create these spaces in order for the reader’s brain to…

    Herbert Lui

    April 13, 2025
    Uncategorized
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