Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Self-worth and dreams

    It’s easy to buy into the idea that you can’t be happy until you’ve achieved your goal. Your dream, your personal calling, whatever you want to call it.  The reality is, that we don’t control how things turn out after we do something. We only control our effort. Most dreams stay dreams, and we often…

    Herbert Lui

    August 16, 2022
    Creator Confidential
  • So, you want to start an engineering blog?

    If your company really could start an engineering blog on its own, it would have one already. (A blog with three posts and one of them being “Hello World!” saddens me and does not count.) An engineer on the team would’ve made it part of their job, or the company would’ve hired an editor, or…

    Herbert Lui

    August 15, 2022
    Contentions
  • Punctual gratification

    Be happy today. Be happy now. Don’t put it off, because you’re not going to do it. Pay yourself first with your time, with your happiness, with your energy. If you said you were going to treat or reward yourself, keep your promise. Sometimes, it feels sad to actually try to be happy, excited, or…

    Herbert Lui

    August 14, 2022
    Life
  • A job is a job

    If you’ve committed to a new project, congratulations! You’ve just started a new job. You can call this an informal apprenticeship, an internship, or whatever. It’s a job. Even if it doesn’t pay you every two weeks. Even if you need to work on weekends. Even if it feels risky and unstable. Even if it’s…

    Herbert Lui

    August 13, 2022
    Life
  • Don’t think to write, write to think

    This is one of the lessons that every writer comes to appreciate: writing is thinking. Writing is not the artifact of thinking, it’s the actual thinking process. There’s no shortage of great quotes on this topic, the implications are less clear: Writing is the planning process and the final product: You don’t design a final…

    Herbert Lui

    August 12, 2022
    Contentions, Creativity
  • Confusion as a starting point

    “I don’t even know where to begin,” is a place to begin.  Just start there! Write, “I don’t know where to begin, because I’m concerned about how it’ll turn out. Because…” Or, “I don’t know where to begin, and I feel…”  Or, “Today, I started writing and then I stopped. I stopped because…” Remember, you…

    Herbert Lui

    August 11, 2022
    Creativity
  • I’m hiring technical ghostwriters!

    Business has been booming, and I’m looking to work with some more people! If you’re literate with technology (e.g., you know what GitHub is!), and enjoy ghostwriting and helping other people unblock their creativity, and are curious to learn from business and technology leaders, this could be a good job for you: Ghostwriter (Technical) Part-time/freelance,…

    Herbert Lui

    August 10, 2022
    Contentions
  • Patience is power

    Of all virtues, patience might be the easiest to talk about and agree upon, and the most difficult to actually practice. The ability to stick with things—you can call it perseverance, persistence, consistency, or whatever—is really grounded in patience.  You can’t control how talented you are, who you’re born to, or what natural inclinations you…

    Herbert Lui

    August 10, 2022
    Life
  • Focus on the work

    I really like this excerpt from an interview with cinematographer Brad Rushing: I do try and keep faith in myself and honestly, when I do have crises with the system or success, a nebulous thing, I really get basic. I go back and remind, “Brad, you’re an artist. That was the contract you made. You…

    Herbert Lui

    August 9, 2022
    Creator Confidential
  • How to write about failures

    People like a winning image.  I believe this, and I see examples of it every day. I feel it too. I don’t like pity parties, sadness, or discouragement; I’m drawn to hope, encouragement, and excitement. I used to think that this meant people wouldn’t want to read about anything except the W’s.  By extension, that…

    Herbert Lui

    August 8, 2022
    Creator Confidential
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