Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Creative Doing
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  • My butt’s in the seat. Now what?

    I recently received a question from a reader: I was hoping if you could advise me on how to develop habits that I could incorporate into my day on how to actively do design work and just explore my creativity. I feel like a lot of the times I get in my own way. Rather…

    Herbert Lui

    October 9, 2022
    Creativity
  • When a dollar is not a dollar

    One property of money is fungibility: a dollar is a dollar. To the bank, whether you or I make $10,000 working for ourselves, or $10,000 working for the worst boss in the world, it’s the same $10,000. Still, the way you and I make this money is not interchangeable. We know this inherently; for example,…

    Herbert Lui

    October 8, 2022
    Creator Confidential
  • The Winners Effect

    When I was a teenager, for reasons I will explore in a separate post, almost every week I went shopping at Canadian discount retailer, Winners. Shopping at Winners felt like playing a lottery, because the inventory changed with time, and also varied by location. Every time I walked into a store, I felt a thrill;…

    Herbert Lui

    October 7, 2022
    Creativity, Creator Confidential
  • A business model example blending creativity and expertise

    The Futur founder and CEO Chris Do recently published his company’s business model: People come for the creativity (the bottom of the pyramid), and stay for the expertise. The more you want direct access to Chris’s time, the more you’ll have to pay. I also really liked this post: In other words, the more processing…

    Herbert Lui

    October 6, 2022
    Creator Confidential
  • Contentions: On Non-Coercive Marketing

    Rob Hardy wrote a really great manifesto entitled, “Non-Coercive Marketing: A Primer.” Here are the principles, which he breaks down in full at his post:     Optimize for aligned, empowered customers     Surrender control, and embrace emergence     Cede authority     Treat people as ends, not means     Enough is enough     Play long games…

    Herbert Lui

    October 5, 2022
    Contentions
  • “Wonder is the beginning of wisdom.”

    People in Hong Kong have incredible taste in graphic tees. I was just running errands and saw a guy wearing a shirt that said, “Wonder is the beginning of wisdom.” This was the most thought provoking moment I’ve experienced in a mall. I instantly whipped out my phone and wrote it down. It articulates an…

    Herbert Lui

    October 4, 2022
    Contentions
  • Where’s the opening?

    “Low hanging fruit” has become an excuse to do boring things, so we need a new one. I liked this one I came across in therapy: “Where’s the opening?” Most action plans are set too far into the future; we must start closer to where we are right now. If you want to write a…

    Herbert Lui

    October 3, 2022
    Creativity, Life
  • Contentions: What does a vision for your company’s media operation look like?

    I’d previously written, when it comes to content marketing, “ROI is meaningless with vision.” (One problem with this field: we use content marketing to describe too many things.) One way to think about this is showing people why they should be interested in the problem your business is solving: the same way DeSerres promotes art…

    Herbert Lui

    October 2, 2022
    Contentions
  • Complaining vs. caring

    NetNewsWire is at the top of Hacker News right now. It’s a familiar name; with a quick Google Search, I dug up an article I wrote over a decade ago for Guiding Tech that mentioned it. I didn’t have a Mac yet—I do now though, so I’m finally trying it again. It’s nice, and I’m…

    Herbert Lui

    October 1, 2022
    Creativity, Life
  • Creative Doing infographic

    My publisher and I worked on three infographics based on my book Creative Doing. Each section contains a creative prompt and a very brief summary. We shipped the first one yesterday. What do you think?

    Herbert Lui

    September 30, 2022
    Creativity
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