Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • If stress was a dog

    If you told a friend you didn’t feed your dog or walk it for a week, they would think you were a horrible person. You’d be seen as irresponsible and cruel. If you told a friend you felt very stressed at work for the past week—you haven’t cooked for yourself, you’ve worked into the evenings,…

    Herbert Lui

    July 17, 2025
    Turning Stories
  • Lessons I learn, over and over again

    Reading something that you like is a reason to get inspired. It’s not a good reason to feel bad about your work. Work with what you’ve got. If you’re going to skip a day of writing, you’ll need to work twice as hard at writing the next day. Don’t be surprised if it feels frustrating.…

    Herbert Lui

    July 16, 2025
    Life
  • Get your customer’s name right, or don’t ask at all

    In 2012, Starbucks baristas started writing down their customers’ names on their cups. This convention spread around to other businesses. Since then, I’ve been asked my name a lot. Here is what I often seen on labels in response: Harper Harbor Harvard Trevor Herburger While most customers probably won’t mind, as long as the product’s…

    Herbert Lui

    July 15, 2025
    Contentions
  • A birthday is a reminder

    My wife and I adopted our cat three years ago. She was very vocal and energetic. She loved jumping around. She ate a lot of food. Her relative youthfulness made it very easy to forget her age. She recently turned 14, the cat equivalent to a 72-year-old person. She sleeps a little more now, jumps…

    Herbert Lui

    July 14, 2025
    A Matter of Time
  • Eight ways to write more

    Read more books.  Lower your expectations. Work at a desk with pen and paper. Write everything, even if you think it’s bad. Talk it out. Write out somebody else’s words. Make peace with the work. When in doubt, publish. 

    Herbert Lui

    July 13, 2025
    Creativity
  • An advantage and disadvantage to publishing at a blog

    If you publish your work at a blog, very few people are going to read it. There is an advantage to this: your source of feedback is more introspective. Posting your work at a blog trains you to focus on your own responses to your work. You learn to focus on the process, not the…

    Herbert Lui

    July 12, 2025
    Creativity, Creator Confidential, Promotion
  • Philip Glass’s composing practice

    Philip Glass’s memoir, Words Without Music, has been very energizing to read. One of the more interesting passages describes how he developed more rigorous work habits to accommodate his learning at Juilliard. In order to better focus on composing music, Philip set a goal to sit at a piano at home for three hours. He…

    Herbert Lui

    July 11, 2025
    A Matter of Time, Creativity, Creator Confidential
  • Meditations, with art

    When you spend time with a piece of art, you’ll feel much calmer after. This is a great way to practice meditating. The National Gallery posts meditations with art. These videos are brief, usually no more than five minutes.  The New York Times also posts 10 minute challenges with art, once a month. You can…

    Herbert Lui

    July 10, 2025
    A Matter of Time, Creativity
  • Buy less junk food for better portion control, even if it means paying more

    One of the best ways to eat less junk food is to make sure you don’t have any in the house. It generally works because you make eating junk food less convenient. If you really want it, you have to work for it. There’s an extension of the original rule: buy less of it, so…

    Herbert Lui

    July 9, 2025
    Life, Turning Stories
  • Live and dead options

    An option is live if it’s a real possibility. This could be a practical choice you can make. It also appeals to you; it energizes you, like electricity running through a live wire. An option is dead if it is impossible. This could feel like an impractical choice, or so infeasible that it feels unacceptable.…

    Herbert Lui

    July 8, 2025
    Creativity, Expectations
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