Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Contentions: Poor Charlie’s Almanack, Stripe Press, and why it all works

    A good friend of mine recently showed me Stripe’s new book, Poor Charlie’s Almanack. One of Stripe Press’s tactics is to republish old works with new packaging, and this one was a great choice.  The original book was made nearly two decades ago by Peter Kaufman, who compiled quotes from Charlie Munger’s speeches, and put…

    Herbert Lui

    October 5, 2023
    Contentions, Expectations
  • For better video calls, play a soundtrack

    Ali Abdaal writes in his newsletter: Whenever I’m on a Zoom call, I put my headphones or AirPods in. I then open up YouTube, and find an ambient soundtrack that I play at 5% volume (eg: Lord of the Rings ambience, Harry Potter ambience etc). This way, as I’m taking the call, there’s a soft,…

    Herbert Lui

    October 4, 2023
    Life
  • Permission marketing, consistent distribution

    “My passengers surprised me,” Gavin says, remembering his early days. “I thought they would be silent or on the phone. But most people wanted to talk. When I mentioned my jewelry, they asked for business cards, but I didn’t have any.” That’s when a light bulb went off in his mind: Why stop at business…

    Herbert Lui

    October 3, 2023
    Contentions, Creator Confidential, Promotion
  • Philip Glass, on independence

    I had an ensemble at the time. I would go out and play for three weeks. We would come back from the tour, and we usually had lost money so I had to make money immediately. I put an ad in the paper. My cousin and I ran the company, and I moved furniture for…

    Herbert Lui

    October 2, 2023
    Creativity, Creator Confidential, Life
  • Appliances vs. toys

    Nonfiction writing is like making appliances. Fiction writing is like making toys. While each craft has similarities—an understanding of electronics and electrical engineering, industrial design, etc.—they have fundamentally different goals. Nonfiction writing needs to be of service to someone, whereas fiction needs to engage and amuse them. A fridge with a TV screen is great,…

    Herbert Lui

    October 1, 2023
    Creativity
  • Future fables

    Aesop partnered with Literary Hub to release the second season of a podcast entitled Future Fables, where each episode is a bedtime story for adults in the form of the fable. There’s a lot to like about this, from the creative premise (“What sort of fables might its namesake—Aesop, the ancient Greek fabulist—write [today]?”), to…

    Herbert Lui

    September 30, 2023
    Contentions, Creator Confidential
  • Fun is fun, compromised or otherwise

    The reality is nobody loves your baby (or pet) as much as you do. We were ceding our sacred Saturday night to something — to age, to a lifestyle we weren’t ready for, to an identity we didn’t claim, to having to be less drunk than we wanted to be because the children were watching…

    Herbert Lui

    September 29, 2023
    Life
  • Thinking outside of what exists

    In a world where it’s challenging to think outside of what exists, the ability to be able to conceive of something—i.e., to imagine, to put shape and form to it, to express it and find comfort with or at least tolerance for ambiguity and confusion and being misunderstood and confrontation without giving up—that’s a competitive…

    Herbert Lui

    September 28, 2023
    Creativity, Expectations
  • “Work on your terms, at your own pace”

    Max Alper received a DM from a student who has burned out making a living as a working musician in Brooklyn. For the sake of his mental health, the student told Max he was giving up on music altogether and applying to trade school. Max responds in an excellent letter, which I’m excerpting from: Not…

    Herbert Lui

    September 27, 2023
    A Matter of Time, Creator Confidential
  • Cash for longevity, not capital

    If Nintendo was a person, a week ago it would have celebrated its 134th birthday. This type of longevity is rare; as my friend Hamza observes, the vast majority of companies that make it to a public listing stage don’t make it through half that time.  In his book Nintendo Magic, Osamu Inoue takes a…

    Herbert Lui

    September 26, 2023
    A Matter of Time, Creativity, Creator Confidential
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