If a tattoo artist does a good job the first time you get a tattoo, you’ll be interested in getting more tattoos. They’ve just created an opportunity for other tattoo artists.
If somebody reads a book about creativity, they’re probably actually more likely to read another book about the topic—not less.
While competitive energy can be helpful, it’s certainly not the only—or the most accurate—way to see the world. There are enough problems to go around, and a problem often requires more than one solution.