Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Aiming high vs. aiming low

    There’s a saying attributed to Norman Vincent Peale, “Shoot for the moon. Even if you miss, you’ll land among the stars.” The idea is, by aiming high, even if you fall short of your expectations, you will land further than if you’d had no expectations at all. While this could make for a good goal…

    Herbert Lui

    September 2, 2023
    Expectations
  • Publish it anyway

    One of the biggest differences between talking and writing is the element of spontaneity. When you speak, once the words are out, you can’t take them back. The closest thing you can do is amend your words, by saying, “I take back what I said,” or, “I misspoke.” By contrast, when you write, it is…

    Herbert Lui

    September 1, 2023
    Creativity, Creator Confidential
  • Focus on the future

    In Hustle Harder, Hustle Smarter, 50 Cent writes about buying Mike Tyson’s mansion, which cost him $70,000 in monthly utility bills. It was no longer practical for him to own (emphasis added): I’m not sure why I even waited so long to make the move. At first, money was part of it. At one point…

    Herbert Lui

    August 31, 2023
    Expectations
  • Seizing your right to make art

    Over a year ago, @THECOOLISSUE writes:  rich kids being able to do art for a living may be a reflection of their privilege but it seems to me like a reflection of the fact that a human that doesn’t have to worry about money will often choose art. everyone is an artist until rent is…

    Herbert Lui

    August 30, 2023
    Creativity, Expectations
  • On developing your capacity for self-doubt

    A few years ago, a bunch of college students visited Conan O’Brien. One asked him, “When does the nervousness and self-doubt end?” O’Brien’s response was, “I have really bad news for you. There’s always some of that.” When O’Brien debuted on late night television, nobody knew who he was. “I had to learn how to…

    Herbert Lui

    August 29, 2023
    Creativity, Expectations
  • Prophecizing greatness

    “I am the greatest. I said that before I knew I was.” — Muhammad Ali

    Herbert Lui

    August 28, 2023
    Expectations
  • The squeeze

    Whether it’s rising Uber rates, declining organic reach at Facebook, Netflix cracking down on shared passwords, companies are squeezing now. They do this because they believe they don’t have to worry about customers leaving; people are too used to the service and will endure the new terms, increased prices, or lowered surplus benefits.  You can…

    Herbert Lui

    August 27, 2023
    Life
  • Obviousness fallacy

    Obviousness fallacy is the notion that the options that are most convenient, most popular, and most easy to understand and manage, are the best ones.  By extension, the less convenient, less popular, and less visible options seem riskier, require more effort, and are just generally lower quality in some way. One example of obviousness fallacy…

    Herbert Lui

    August 26, 2023
    Expectations, Life
  • Permission: To wait, or not to wait?

    Generally, if you wait around for permission to change in your professional career, to start a creative project, or to improve yourself in some way, you’re going to be waiting a long time. It’s better to try to make a change today, as soon as you can—even now, if possible. The adage, “Ask forgiveness, not…

    Herbert Lui

    August 25, 2023
    Expectations, Life
  • 20 years of writing daily

    Tyler Cowen and Alex Tabarrok’s work at Marginal Revolution is a core reference for this little blog I write. I’m really enjoying this interview that David Perell put together:

    Herbert Lui

    August 24, 2023
    Creativity
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