Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • The Consistency Journal
  • Newsletter
  • Speaking
  • Earning confidence

    When you go to the gym, you only see benefits if you actually do the exercise. While a coach, trainer, or friend can support you through the process, they can’t do the actual work for you. If they lifted the weights, they would get stronger—not you. Similarly, you can’t simply trade bodies with someone who…

    Herbert Lui

    April 5, 2024
    Expectations
  • 100 times

    If you’re getting started on something and think that a person’s advice is going to help you, you should reach out. If you don’t hear back from them, don’t give up yet.  Instead, whatever you’re doing, try it 100 times.  For example, if you’re trying to write a book, write 100 articles. (Or 100 pages,…

    Herbert Lui

    April 4, 2024
    A Matter of Time, Creativity, Creator Confidential
  • Something to respond to

    Several years ago, I suggested that responding was a powerful way to make more creative work. Advice columns and call-in radio shows are relatively timeless examples of this dynamic.  You can also flip this advice and apply it to someone else: if you want to hear or understand somebody’s thoughts, give them something to respond…

    Herbert Lui

    April 3, 2024
    A Matter of Time, Contentions, Creativity, Creator Confidential
  • Prove it

    If you want to do something, like really want to do it, you need to prove it. That starts with you proving it to yourself. In difficult circumstances, do you make excuses? Or do you face your problem head on? Are you willing to make difficult decisions to do what you’ve committed to?  Are you…

    Herbert Lui

    April 2, 2024
    Creator Confidential, Expectations
  • “What if I’m no good?”

    Let’s say you want to do something creative. You’re not sure about how good you really are, or how much money you’ll make, or whether or not you’ll “go somewhere” with it.  Would you do it anyway? The answer needs to be a resounding yes. That’s the level of drive and sacrifice that it takes…

    Herbert Lui

    April 1, 2024
    Creativity, Creator Confidential, Expectations, Life
  • This is a bad sign

    I was once asked to talk at a comedy class. I went in front of the class, and I said, “The fact that you’re even here is a very bad sign.” Jerry Seinfeld Most mornings I woke up early and took a walk around the neighborhood listening to an audiobook about confidence. Because that’s what…

    Herbert Lui

    March 31, 2024
    Uncategorized
  • Preparation is not an excuse for procrastination

    This post will be most useful for people who experience a tendency to overthink. In The Score Takes Care of Itself, Bill Walsh writes that luck would decide 20% of the final score of the average football game. While that 20% was out of his control, he could still prepare and plan for the other…

    Herbert Lui

    March 30, 2024
    A Matter of Time, Creativity, Creator Confidential
  • A second opinion, before giving up

    A schoolteacher writes the first three pages of a short story on a typewriter. When he’s done, he’s disgusted with it. It was getting too long, he didn’t know how to market it, he didn’t like the character, he couldn’t relate to the story, the list goes on… He throws it out. His wife finds…

    Herbert Lui

    March 29, 2024
    Creativity, Creator Confidential, Expectations
  • Professional karaoke

    While karaoke is incredibly fun, you won’t have much luck finding a job as a professional karaoke singer. You may have better luck selling your work as a cover artist or cover band, but even that’s different from karaoke. You need to practice. Learn a catalog of songs well. Find gigs and take requests from…

    Herbert Lui

    March 28, 2024
    Creativity, Creator Confidential
  • “I saw your latest project…”

    “Can you do that for us, too?” If you’re struggling with sales, figure out which part of the process you’re stuck at. 

    Herbert Lui

    March 27, 2024
    Creator Confidential, Promotion
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