Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • An editor’s retrospective

    In the 10th anniversary issue of Port (published a couple of years back), editor-in-chief Dan Crowe looks back on the launch issue and original format. It’s a fun, light, and very visual retrospective into some of the sections that worked for the magazine from: There are lots of great details here—particularly the bottom left corner,…

    Herbert Lui

    December 24, 2023
    A Matter of Time, Contentions, Creator Confidential, Figma
  • “You’re nobody here at $10 million”

    Gary Kremen, founder of Match.com with a self-estimated net worth of $10 million in 2007, logs 60- to 80-hour workweeks because he doesn’t think he has enough money. He says to the New York Times: Everyone around here looks at the people above them. It’s just like Wall Street, where there are all these financial…

    Herbert Lui

    December 23, 2023
    A Matter of Time, Expectations, Life
  • Authors write

    If you set out to be an author, the key part of your job is to write your own opinions, referencing others for confirmation. If you want to write books, the key part of your job is to research and write books.  Here are other parts of the job: While the other parts of the…

    Herbert Lui

    December 22, 2023
    Creativity, Creator Confidential
  • How many doors can you open?

    Before Jann Mardenborough became a professional racecar driver, he was obsessively driving in the Gran Turismo simulator on PlayStation.  Then, he came across GT Academy, a program that would train PlayStation racing gamers to become professional racing drivers. This tournament was extremely competitive; millions of people would apply to join GT Academy. You can practically…

    Herbert Lui

    December 21, 2023
    Creator Confidential, Expectations, Life
  • What does success mean to you, now?

    You’ve probably changed a lot this year. Certainly in the past few. Does your definition of success keep up with where you are now, or where you want to go in the future? If you’re making a professional pivot, or you’re turning a company around—in other words, changing the course of your work or life…

    Herbert Lui

    December 20, 2023
    Creator Confidential, Expectations, Life
  • Playing injured

    Professional athletes play in all sorts of conditions. They play when they’re injured. They play when they’re sick with the flu. They play through heartbreak.  It’s not ideal, but setbacks happen—and athletes keep playing. This philosophy and practice can apply to all sorts of other fields. (For example, advertisers keep advertising.) When you play through…

    Herbert Lui

    December 19, 2023
    Creator Confidential, Expectations, Life
  • Going direct buys you freedom

    A friend of mine works professionally as a keynote speaker. He gets a lot of speaking clients from his agency. His mentor once asked him, “Who’s your boss, you or your agency?” As long as his agency provides him with the majority of his business, he would be working for them.  Similarly, if an artist…

    Herbert Lui

    December 18, 2023
    Creator Confidential, Promotion
  • When prestige narrows horizons

    Patrick Bringley writes about his time working at The New Yorker in All the Beauty in the World:  It took me almost three years to grasp an unwelcome paradox. If I were working a less “impressive” job, I would be scribbling my thoughts down in obscurity, free to take big swings at whatever topic inspired…

    Herbert Lui

    December 17, 2023
    Creativity, Creator Confidential
  • The pinnacle of success

    “You have reached the pinnacle of success as soon as you become uninterested in money, compliments, or publicity.” Orlando Aloysius Battista, via MoneyZen by Manisha Thakor

    Herbert Lui

    December 16, 2023
    Creator Confidential, Expectations, Life
  • Dealing in hope

    One can lead a nation only by helping it see a bright outlook. A leader is a dealer in hope. Napoléon Bonaparte (via Prehistoric by Alex Wong)

    Herbert Lui

    December 15, 2023
    Expectations, Life
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