Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Contentions: Track your rewriting

    When I edited my book Creative Doing with Rachel and the Holloway team, we worked together mostly in two different documents. Cumulatively, there were 3,016 suggested changes and 240 comments across both documents.  Those numbers sound reasonable to me, though I wouldn’t be shocked if that’s an underestimate; we spent a lot of time on…

    Herbert Lui

    June 6, 2023
    Contentions, Creativity
  • Promote your best work

    Ideally, other people know you for your best work, not your worst work.  The production value, the thoughtfulness, the collaboration, all makes your best work much more valuable and impressive than your worst work. Given this principle, you want to put your best work forward as much as you can. When someone asks you about…

    Herbert Lui

    June 5, 2023
    Creator Confidential
  • Stretching time back out

    Whenever you experience overwhelm or feel like time is moving too fast, you always have the option of slowing it back down.  You won’t be actually changing time, of course. Time passes by constantly, and there’s always only ever the present. What you’re actually doing is changing your perception of time. There are a couple…

    Herbert Lui

    June 4, 2023
    Life
  • On shrinking, dying, industries

    Sometimes, the most rewarding things to do also make little sense on paper. They would be the complete opposite of a smart decision. Two examples come to mind: 1. When graphic novelist Gene Luen Yang started writing comic books, Marvel Comics had just declared bankruptcy. “People were predicting that it was just gonna blink out…

    Herbert Lui

    June 3, 2023
    Creativity, Creator Confidential, Expectations
  • Your future is constrained by…

    The direction of your work will be constrained by the people you’re talking to and the projects you’re doing right now.  If you’re forecasting your path and don’t like where it’s going, you need to talk to people who have taken a different path, and change the projects you’re participating in.  Start building new relationships.…

    Herbert Lui

    June 2, 2023
    Creator Confidential, Expectations
  • Suspension of disbelief

    Part of the magic of stories—RPGs, films, improvised comedy—is they require you to temporarily suspend disbelief. You need to put aside the heuristics that pop up in your mind that are incredibly useful for the real world, and be open to a new set of rules. There’s a use for this in the physical world,…

    Herbert Lui

    June 1, 2023
    Expectations
  • Rereading

    Your brain isn’t a hard drive. Taking notes will prompt your mind for a memory of what you learned, though it’ll never serve as a full catalog of a book. You’re not only going to forget stuff—you’ll actually realize how different the things you noticed were when you first read the book. What stands out…

    Herbert Lui

    May 31, 2023
    Life
  • This TV show was too real

    I watched the first couple episodes of American Born Chinese, and found them really great. I’m going to finish the series. I highly recommend watching it, and reading the wonderful original graphic novel as well. In 2017, I interviewed creator, author, and TV series executive producer Gene Luen Yang. While I was born and raised…

    Herbert Lui

    May 30, 2023
    Life
  • What would you do if you were a rich kid?

    I really appreciate Donald Glover’s definition of what corruption would mean for his new company: “I guess corruption for Gilga would be when we stop moving like a rich kid.”  When interviewer Mark Anthony Green asks him what he means, he elaborates, “Rich kids don’t do shit for money. They do things based on if…

    Herbert Lui

    May 29, 2023
    Creator Confidential
  • Brag

    If you have a problem bragging for yourself, don’t brag for yourself. Brag for your work. Your work deserves to be bragged about, not because you made it. It’s because it will need other people’s attention and interest to sustain its life and reach its potential. Brag for your team. You work with people who…

    Herbert Lui

    May 28, 2023
    Creator Confidential, Expectations
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