Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • The case against the case against travel

    A few weeks ago, I came across this piece making the case against travel. There has been some interesting commentary on the piece already (here, and here), and I wanted to share some points: 1. One thing worth appreciating is context: while travel has remained the same in many ways, it has also drastically changed.…

    Herbert Lui

    July 20, 2023
    Around the World
  • The subtle misery of high expectations

    There’s a centuries-old train of thought that equates expectations with results. In Blessed, author Kate Bowler quotes Essek William Kenyon, writing, “Christian talk about hope had to be amended, for, as Kenyon claimed, “Hope says, ‘I will get it sometime.’ Faith says, ‘I have it now.’””  Bowler described the core of this metaphysical train of…

    Herbert Lui

    July 19, 2023
    Expectations
  • GL HF

    As a teenager I played a fair amount of Starcraft. I was rarely ever the best player—I didn’t click fast enough, I didn’t play with enough aggression, and I relied too often on the same strategies when I should have been evolving them—which meant that I didn’t put myself in a winning position very often.…

    Herbert Lui

    July 18, 2023
    Creator Confidential, Figma
  • A newsletter you’ll want to share…

    My team at Figma is working on a really cool editorial project. I can’t say much about it—only that it’s designed to earn its way into your inbox. Visit our blog, Shortcut, and scroll to the middle (“Subscribe to Shortcut for an instantly better inbox”). Subscribe to the mailing list to be the first to…

    Herbert Lui

    July 17, 2023
    Figma
  • Last mile pressure

    Sometimes, for whatever reason, the experience of finishing the final task (or putting the final touches on a project, or solving the final problem, etc.) feels absolutely impossible. This post is one such example. There are a lot of possible reasons why, as well as a lot of solutions.  My favorite one is to scope…

    Herbert Lui

    July 16, 2023
    Creativity
  • No interruptions, please

    Creative work compounds, so long as you keep practicing.  “The first rule of compounding: Never interrupt it unnecessarily.” Charlie Munger See also this post, this post, and this.

    Herbert Lui

    July 15, 2023
    Creator Confidential
  • Don’t be precious about promoting your work

    You will promote your work, and nothing happens. Someone else will promote your work, and nothing happens. Someone else will promote your work, and nothing happens. Someone else will promote your work, and it’ll go completely viral. Someone else will promote your work, and nothing happens. I’ve seen this happen over, and over, and over…

    Herbert Lui

    July 14, 2023
    Creator Confidential, Promotion
  • Boredom feeds creativity

    Sit in any waiting room. A doctor, dentist, or car inspection garage where you have absolutely nothing to do for about an hour. Or take a flight with no Wi-fi, and no leg room. Get stuck in traffic. Make sketches on a very small lined pad (even a napkin will do) with a good pen.…

    Herbert Lui

    July 13, 2023
    Creativity
  • Making it happen

    If you want something to happen, don’t be ashamed or embarrassed to go make it happen.  In the case of creativity, if you want people to pay attention, don’t let reluctance or a fear of embarrassment or shame get in the way of you putting your work and yourself out there.  50 Cent writes in…

    Herbert Lui

    July 12, 2023
    Creator Confidential
  • Creative Doing, at Figma

    During Config, I visited the Figma office in San Francisco. My book was on the book wall! Please give me a shout if you want a few copies for your office.

    Herbert Lui

    July 11, 2023
    Creativity
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